The covid-19 pandemic that has plagued us since early 2020 has done nothing but accelerate the disruption of traditional methods of buying and selling, with sustainable practice and social responsibility, alongside online retail and distribution, acting as key concepts for any company serious about success in the 21st century. Enter THIAN THIAN JEWELRY CO., LTD. a well-known online store that has continually featured a variety of high-quality and affordable products since it began trading.
s a modern organisation, corporate responsibility to people, the environment and society as a whole, is part of the THIAN THIAN JEWELRY CO., LTD DNA, with every management and business decision steeped in a philosophy that marries financial success with a social conscience.
Indeed, it is a philosophy that emanates from the heart of THIAN THIAN JEWELRY CO., LTD. throughout its entire operations thanks to company President Chiraguna Sasiparujjayakorn, whose knack for business, head for facts and figures and passion for learning has made THIAN THIAN JEWELRY CO., LTD an apex model of 21st century retailing.
21st Century Retailing
After graduating from an MBA at the Faculty of Commerce and Accountancy from Chulalongkorn University, Khun Chiraguna went to London in the UK to widen his experience and enhance his skillset with fresh ideas and practical new methods. It was there while studying English in preparation for his PhD at Imperial College London, that the young businessman partnered with Seher Mandalinci -- an experienced entrepreneur, with operations selling jewellery across Europe in London, Amsterdam, Istanbul, Italy, Germany, France and Switzerland – adding practical real-world experience of the jewellery and gemstone industries to his prodigious academic record.
When the Covid-19 pandemic first hit, Khun Chiraguna returned to Thailand to support the country during a time of crisis and set about establishing a contemporary online jewellery line that, by analysing consumer data and trends, honed in on the specific wants, needs and desires of its target market to formulate its ingenious management, marketing and financial strategies.
Working with another indigenous Thai firm Deva’s Legendary Company Limited, THIAN THIAN JEWELRY CO., LTD drilled down into the specific requirements of the sector to analyse opportunities consistent with the status-quo and to establish business, marketing operational, human resources, financial and risk management plans.
Loyalty, Family and Friends.
The deep dive into local, regional and global consumer movements yielded crucial information and discovered that the ideal model customer for THIAN THIAN JEWELRY CO., LTD. are those who purchase jewellery as fashion accessories, collector items or as memorable gifts for friends and loved ones on special occasions.
By using computer-aided design, THIAN THIAN JEWELRY CO., LTD. brought to market an exceptional range of exquisite, unique and contemporary items sure to surprise, inspire and delight customers. Furthermore, each piece of jewellery is accompanied by a certificate of authentication, documenting the origins and quality of the gemstones, to inculcate peace of mind and brand loyalty.
The importance of loyalty is not just limited to commercial relationships either. Social and familial obligations are also central tenets for the company, demonstrated when Khun Chiraguna invited old friends Sakkarin Duangchanchote and Pichayapa Jittijadesadaporn, to develop the company alongside his nephew Khun Pisit Vuttipipat as Senior Vice President – Administration & Branding Marketing) and manage THIAN THIAN JEWELRY CO., LTD. together.
Building on Thailand’s global reputation for cutting and polishing gemstones, THIAN THIAN JEWELRY CO., LTD. President Chiraguna Sasiparujjayakorn also ensured the company was created with modern principles of organisational management and good governance from its inception, imbuing THIAN THIAN JEWELRY CO., LTD. with a sense of compassionate capitalism, to build a better society with love and compassion.
For more information on Thian Thian Jewelry visit www.thianthianjewelry.com or call 02-016-2838
