Mazda launches NEW MAZDA CX-3 with new color

Mazda launches NEW MAZDA CX-3 with new color

“Platinum Quartz”, add more technology but price starts at 769,000 Baht

• Fist time to unveil a new exterior color “Platinum Quartz” • Enhance the freedom of digital lifestyle with Wireless Charger and Wireless Apple CarPlay® in every variant • More comfortable with Power Adjustable Driver Seat and Driver Seat Memory Function • Meet superior lifestyle with meticulous interior design • A fun-driving like SUV that offers more powerful driving performance with the Skyactiv gasoline 2.0- liter engine, providing maximum 156 horsepower and fuel economy • New features added in every variant with the same price starts at 769,000 Baht • 1.33% interest rate1, free 1-year Mazda premium insurance2

Bangkok, Thailand – November 16th, 2021 – Mazda penetrates crossover SUV market, unveiling NEW MAZDA CX-3 with the concept “Leap Forward” that features Skyactiv technology in every variant to connect new generation of people with automotive world via boundless communication. The new model features wireless charger to offer superior level of freedom lifestyle in the digital age. New trend of exterior color, “Platinum Quartz”, offering sporty premium style of driver is also introduced. It aims to target new generation of people who are looking for their first SUV in the B-SUV and B-Car Upper and people who need vehicles that meet their lifestyle, able to represent their character and fully equipped with features. The entry price starts at 769,000 Baht. During the launching period, special deal is also provided with 1.33% interest rate1 and free 1-year Mazda Premium Insurance2. 

Mr. Chanchai Trakarnudomsuk, President of Mazda Sales (Thailand) Co. Ltd., said, “MAZDA CX-3 is the entry model of Mazda crossover SUV lineup that is very popular among customers in all over the world including Thailand. It was introduced in Thailand since November 2015 for the first time and it has generated sales for Mazda continuously and became a model that recorded the highest sales growth. In this year (January – October 2021), this model set a new record with the highest growth at 104% amid the pandemic of COVID-19, which has cumulative sales at 3,500 units. The unveiling of NEW MAZDA CX-3 is Mazda’s new strategy to strengthen Mazda product lineup the CX-Series in the last quarter of the year after the NEW MAZDA CX-5 and NEW MAZDA CX-8 were introduced with a strong concept to enhance MAZDA FAMILY SUV image in the last October. The two models are very popular because of pricing strategy that attracts a wider group of customer together with technologies and features that are fully equipped with the cars while providing affordable prices.   

“The forth product update is to make the CX-3 even more cutting-edge which is in accordance with the rapid changes in technology in the digital era. To create new standard for the B-SUV segment, the NEW MAZDA CX-3 is the vehicle offering more value, fully featured with technology that truly meet the need of customers in the digital age and have reasonable price. More importantly, the CX-3 also features a brand new exterior color, which is launched in Thailand for the first time. The designer aims to use new future color trend, “Platinum Quartz” to enter new fashion trend before anyone else. We believe that the new color will create new trend for the automotive industry as the same as other Mazda’s signature colors, namely the Soul Red Crystal, Machine Gray and Polymetal Gray. We also trust that this new model will be able to enhance the premium quality of Mazda’s crossover SUV lineup and able to meet the lifestyle and express the character of customers in the digital age. Mazda is confident that this new SUV model will be well-received from customers in Thailand as the same as before”. Mr. Chanchai added.

Mr. Thee Permpongpanth, Senior Vice President said, “The unveiling of NEW MAZDA CX-3 is a key strategy for setting new standard for crossover SUV market in Thailand. The purpose of product update is to make NEW MAZDA CX-3 even more cutting-edge and appeal to customer in the digital era. It comes with the concept “Leap Forward” to target new generation of customers, namely people who have unique character and style, trendy and eager to learn people, people who are always searching for new opportunity and challenging themselves for success, have their own way of life, live and fulfill experience of themselves with their friends. The target group includes people who are searching for their first crossover SUV in the B-SUV segment that is fully equipped with technology, value for money, able to fulfil their needs and represent their unique character, able to deliver experience and have functionality that could enhance themselves to another level of their own success.   

Therefore, NEW MAZDA CX-3 is the vehicle that meets the real need and represents unique character of the target group. The three variants of the new model are fully equipped with advanced technology and wireless connectivity system. To provide superior experience to customers, the new model offers the versatility and comes with a 2.0-liter engine in every variant, providing best-in-class performance with maximum 156 horsepower and 204Nm of torque while average fuel economy is 16.4 km/liter* and it is environmentally friendly. This model features SKYACTIV technology that integrates and synchronizes the whole car to function together efficiently and provide the joy of Jinba-ittai driving. In addition, G-Vectoring Control (GVC) that provides oneness between horse and rider is included in the model. 

Meet a higher level of premium and elegant style for the first time with the latest exterior color, the “Platinum Quartz” which will enable Mazda to become a trendsetter for modern youth. This color achieves a fine quality feel with the semi-translucence of quartz accentuating a fine, silky white color that reflects the unique character of driver while enhancing premium, powerful and elegant feel that is in line with Kodo-Soul of Motion design philosophy, which embodies quality, refinement and elegance. The concept design is like breathing life into a car to reflect the elegance and power SUV style and move the souls of those who see it. Interior design of the NEW MAZDA CX-3 is meticulous in every details like craftsmanship. All materials in every touch point has been selected and made from fine quality of material and enhance its uniqueness with Gray Grand Luxe Suede® Wrapped Instrument Panel that is blended perfectly with black leather seat with gray stitch.

To meet the target customers in the digital era, every variant of the NEW MAZDA CX-3 comes with Wireless Charger to make it even more convenient for personal use. It also allows customer to stay connected and stay up-to-date with new trend everywhere with Mazda Connect that can be used via application on smartphone that is compatible with Wireless Apple CarPlay® and Android Auto™ together with the 7-inch touch screen center display that are performed by using center commander to provide true comfort. 

HMI (Human-Machine Interface) is still being the main development concept that the interior layout and design function are perfectly positioned. It enhances customer’s comfort with 8-ways Power Adjustable Driver Seat and Driver Seat Memory Function. In addition, every variant also features Cruise Control, Auto on/off Headlight and Auto Front Wiper. Power Sunroof and 18” Alloy Wheels are also added to enhance its premium and elegant style. It also provides versatility with 60:40 Foldable Rear Seatback, Front Armrest with Console Box and Cup Holder that perfectly meets superior lifestyle of driver.

Advanced safety technology equipped in NEW MAZDA CX-3 includes:

  • 360° View Monitor
  • Rear Cross Traffic Alert (RCTA)
  • Advanced Blind Spot Monitoring (ABSM)
  • 4W-ABS/ EBD and Brake Assist 
  • Dynamic Stability Control (DSC)
  • Traction Control System (TCS) 
  • Hill Launch Assist (HLA) 
  • Emergency Signal System (ESS)
  • Front, side and curtain airbags 
  • 4-points Front and 4-points Rear Parking Sensor 
  • Electric Parking Brake with Auto Hold 

The NEW MAZDA CX-3 is available in 7 body colors:

  • Soul Red Crystal
  • Machine Gray
  • Platinum Quartz
  • Snowflake White Pearl
  • Ceramic Metallic
  • Polymetal Gray
  • Jet Black

The retail prices for the NEW MAZDA CX-3:

  • BASE 769,000 Baht
  • BASE PLUS 809,000 Baht
  • COMFORT 879,000 Baht

Customer can experience the NEW MAZDA CX-3 and request for test drive at Mazda showroom nationwide. Special deal is also provided during the launching period, namely 1.33% interest rate1 and free 1-year Mazda Premium Insurance2 from today to 30 November 2021. 

* UN R101 Combine Mode

Remark

1 25% down payment and 48-month installment payment

2 Insurance company for these campaigns are (1) Viriyah Insurance, (2) Thanachart Insurance (3) Thaivivat Insurance, (4) Dipaya Insurance 

Additional condition

  • Condition for credit approval is considered by Tisco Bank Plc. and TMB Thanachart Bank Plc. only.
  • Limited for hire-purchasers who meet the terms and conditions of Tisco Bank Plc. and TMB Thanachart Bank Plc. and reserve and receive vehicle from 1 – 30 November 2021. 
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