Siam Piwat, the owner and operator of leading global retail destinations Siam Paragon, Siam Center, and Siam Discovery, and a joint-venture partner of ICONSAM and Siam Premium Outlet Bangkok, reaffirms its position as The Visionary Icon, a retail leader creating unprecedented, unique and first-ever experiences at all its retail premises.
The company has launched the world’s first and the retail industry’s premier experience-oriented gift giving campaign to welcome the festive season at Siam Discovery.
The unique gift campaign called “Siam Discovery presents The Magical Sensation, Discover Extraordinary Gifts from the Universe” and developed under the ‘Everyday Gifts’ concept is set to welcome shoppers to revel in the land of unique gifts.
The campaign centerpiece is ‘HYPE BOX,’ the first retail campaign to bring joyous experience to both givers and receivers through personalised gifts, tailored for their loved ones, making each present most memorable.
“As the Visionary Icon, a retail leader in creating unprecedented, unique and first-ever experiences, Siam Piwat focuses on Customer-Centric and Emotional Engagement strategies to create personalised experiences according to customers’ needs and preferences,” commented Miss Pawina Gajaseni, Siam Discovery Director of Commerce. “Like a true companion we create a lifestyle that seamlessly connects offline and online experiences.”
“This festive season, Siam Discovery the Exploratorium welcome visitors to Experiment, Create and Cultivate remarkable experiences through our brand-new ‘Siam Discovery Presents The Magical Sensation, Discover Extraordinary Gifts from the Universe’ campaign with its ‘Everyday Gifts’ concept. Through this campaign, people will discover the magic of gift giving and enjoy delightful experiences of being givers and receivers. Siam Discovery is an expert in sourcing fascinating varieties of gifts that cater to the needs of different targeting communities.”
The World of Magical Gifts
Since all gift collections at Siam Discovery have been curated and exclusively selected, visitors are bound to find gifts suited to their preferences and communities at Her Lab, Beauty Lab, His Lab, Street Lab, Digital Lab, and Creative Lab.
Fashion enthusiasts of every gender can browse leading labels to their heart’s content, from luxury brands to streetwear. Shoppers will also find beauty guru’s best-selected beauty products. Plus arrays of edgy tech gadgets, homely décor goods and Thai handicrafts products at ICONCRAFT, O.D.S. Not to mention eco-friendly products Ecotopia and Japanese lifestyle products from Loft.
Siam Discovery helps shoppers find the perfect gift for themselves or their loved ones, including offering ‘Everyday Gift,’ emulsifying wide ranges of lifestyles and elevating experiences of the ‘givers’ and the ’given’.
To bridge the offline and online retail experience, and deliver unparalleled experiences anytime and anywhere, Siam Discovery presents ‘Siam Discovery Magical Catalog’ that offers a simplified and convenient gift searching experience by assembling over 10,000 gift items on the e-catalogue available on social media channels. Customers can directly select their favourite items and users can continue to shop online. And everything comes together to deliver a seamless retail experience.
Extraordinary ‘HYPE BOX’ Unveils the first Surprised Personalised Joy
One of the highlights of ‘Siam Discovery Presents The Magical Sensation, Discover Extraordinary Gifts from the Universe’ is the launch of HYPE BOX which enables shoppers to discover the magic of personalised gifts to add even more value to the gifts. Shoppers can select their preferred gift items across all Labs at Siam Discovery and then hand them to HYPE BOX at G Floor. Siam Discovery will send an SMS message to the recipient, inviting them to discover the surprise in-person.
HYPE BOX is Siam Discovery’s latest innovation that underlines how it understands the needs of all its target communities as evidenced by its ‘Customer Centric’ and ‘Emotional Engagement’ strategies. Gift giving will be a more extraordinary and value-added experience than ever!
Siam Discovery takes HYPE BOX even further with its ‘Citizen of Love’ campaign where shoppers can share fulfilling gifts to underprivileged children in rural areas – a truly sustainable gift to communities and society.
Make your gift most memorable with personalised ‘Wrapping Special’
Loft, the leading Japanese lifestyle store and year-round destination for gift shopping is also known for its eclectic mix of gift wrapping, especially its Japanese gift-wrapping style. Not to mention varieties of gift boxes and greeting cards. Now, Loft has invited a wrapping guru to guide shoppers on how to create their own unique wrapping, making each personalised gift exponentially more valuable and bound to leave an unforgettable impression on the recipient.
“This festive period marks another chapter in Siam Discovery’s delivery of unapparelled gift-giving experiences,” concludes Ms. Pawina. “We invite shoppers to discover new experiences and elevate the gifting ritual unlike any other as Siam Discovery consolidates its status as the leading Everyday Gift destination.”