Two new Porsche dealerships up for tender in Bangkok and Chonburi

Two new Porsche dealerships up for tender in Bangkok and Chonburi

Porsche Thailand initiates dealer selection process as part of network expansion

Porsche Thailand is looking to consolidate Thailand’s position as one of the most important markets for Porsche in the Asia Pacific region, by calling for a dealer selection to expand its retail and service network within the country.

Porsche Thailand, represented by authorised importer AAS Auto Service Co.,Ltd., currently operates two dealerships and two separate retail facilities within Bangkok. With this dealer selection procedure, it seeks to add two new exclusive Porsche dealerships to the network: one within the greater Bangkok area and one in Chonburi province.

Porsche Thailand has identified Chonburi province as a region of high potential for future growth, as the area is seeing an industrial boom bringing high-tech and advanced manufacturing investments to Eastern Thailand. 

The move to seek new business partners forms an essential part of the company’s strategy for sustainable, diversified market development, and will further augment the Porsche experience with more accessibility provided to customers across Thailand.

Porsche Thailand is already a pioneer in the important field of electromobility, as it was one of the first Porsche entities in South East Asia to create a state-of-the-art High Voltage Battery Repair Facility, built to the exacting standards required to store, maintain and repair Porsche battery electric vehicles. 

At the same time, the company is constantly expanding its network of Porsche Destination Charging across the country, and has recently set up charging points at popular lifestyle destinations like Central Chidlom and Central Embassy. 

Porsche Thailand is now seeking business partners with considerable experience in operating premium automotive sales and service facilities. Applicants should have a thorough understanding of the automotive market in the applied city. 

Further, new prospective dealers should be qualified to develop and manage showroom and service processes at highest customer standards and be committed to continuously invest for a premium brand representation and customer experience.

Interested business partners may visit for more details. The window for applications is open from now till 10 December 2021.

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