Ngern Tid Lor corporate transformation Ready to move forward with business competition in the digital era create sustainable growth.
Looking back over 2021, Ngern Tid Lor is proud to have remained true to its vision of providing financial opportunities to those within lower income brackets and helping to shrink the social gap, with holistic car loans and a range of diverse insurance brokerage services addressing customer needs.
Supported by more than 6,600 brokerage agents providing expert advice to its customers, Ngern Tid Lor has consistently used dynamic business concepts and an innovative approach to operations to stay ahead of the curve and establish strong foundations for continued growth, now and in the future.
Piyasak Ukritnukun, Managing Director of Ngern Tid Lor Public Company Limited (TIDLOR), said: “2021 was the year for us to gain regional and international acclaim with our innovative operation, organisational culture and brand building. Ngern Tid Lor received 16 awards from nine platforms, on regional, national and international levels. These achievements recognise our devlopemts in innovation, organisational culture, marketing communication and brand trust, derived from our innovation-led strategies to grow the business and increase customer convenience.”
Ngern Tid Lor’s advanced technologies include the Ngern Tid Lor application, which received more than 500,000 downloads and registrations. In addition, the new digital technology and data management services has enabled rapid responses to customer queries through the convenient and efficient chatbox service, powered by Facebook Messenger.
Moreover, the company’s strong organisational culture helps create significant growth for the business, helping it thrive during the Covid-19 crisis. Marketing communication was also cited as being another achievement, as demonstrated by the success of the awareness campaigns “Debt Hell” and “TIDLOR IPO”.
These developments are key to Ngern Tid Lor’s ability to respond to shifts in the market and new competition in the future without a full organisational restructure and stay aligned with their vision to provide a broad range of products to all levels of society.
Ngern Tid Lor’s Awards in 2021
1.Finance Company of the Year 2021 from Asian Banking & Finance Awards
- Application in digital and technology for business driven and customer experience elevation.
2.Product and Innovation Awards 2021 from Business+ Magazine
- Innovation-based service leverage for Tid Lor card customers, responding to changing demand amid digital age.
3.Thailand’s Most Admired Brand from BrandAge Magazine for three consecutive years
- Sincerity in providing services and genuine visions build trust and confidence among customers.
4.Digital CX Awards 2021 hosted by The Digital Banker
- Winner: Outstanding CX in Digital Sales Strategy: Data utilisation for online sales helps reaching more target, resulting in driving more sales and reduced costs.
- Highly Acclaimed: Best Use of Data and Analytics for CX: Data utilisation and Google 360 on the Ngern Tid Lor website and application, resulting in more sales and subscribers.
5.Best in Future of Intelligence Thailand 2021 from IDC Future Enterprise 2021
- Digital technology and data management applied on Ngern Tid Lor website and application to improve customer experience and enable quick and convenient access to Ngern Tid Lor services.
6. Retail Banker International Asia Trailblazer Award 2021
- Highly Commended: Best Retail Bank Thailand: Driven by Ngern Tid Lor digital performances
- Highly Commended: Best App for Customer Experience: Driven by Ngern Tid Lor application enables 24 hour access to services for customers.
- Highly Commended: Best Application of Data Analytics : Driven by digital technology and data management applied on Ngern Tid Lor website and application to provide exceptional customer experiences and enable quick and convenient access to services.
- Highly Commended: Best Use of Machine Learning: Driven by chatbot technology development for customer services. The technology helps increasing service capacity through Facebook Messenger, compared to 22 customer service staff and 99% customer satisfaction.
- Highly Commended: Best Advertising Campaign: Driven by digital technology and data management applied on Ngern Tid Lor website and application, resulting in 200,000 qualified leads per year and helping to reduce 48% of Cost per Lead.
7.Best Digital Business Model Initiative / Application in Thailand 2021 from The Asian Banker Thailand
- Application in digital and technology for business driven and customer experience elevation.
8.Asia’s Best Employer Brand Awards 2021 hosted by World HRD Congress to support strong organisational culture building
- Winner: Best Employer Brand Award 2021
- Winner: Dream Employer of the Year 2021
9.Adman Awards & Symposium 2020 และ 2021, hosted by Thai Advertising Association of Thailand (AAT)
- Bronze Award in Film category: “Debt Hell” aims to build awareness among the public, particularly full-time workers, to think twice before going into debt due to overspending. The ad aims to promote awareness of the issue and improve the public’s quality of life.
- Bronze Award in Film category: “TIDLOR IPO” presents the organisation’s distinction, strength and innovation development for effective business and to affirm Ngern Tid Lor as the leader for car loans and insurance brokerage services.
To enquire at Ngern Tid Lor branches nationwide or Line @TIDLOR, Facebook Fanpage: ngerntidlor, or call centre 088-088-0880 for 24 hours or visit www.tidlor.com