The favourite skincare brand of women around the world features three modern influencers in new marketing drive
We all have something special inside us, and discovering it is only a matter of time. Jergens®,
a favourite skincare brand for women around the world, recently invited three well-known influencers representing modern women – “Thanaerng” Kanyawee Songmuang, “Nicha” Nuttanicha Dungwattanawanich and “Pahn” Darisa Karnpoj – to join the “In A New Light” campaign from Jergens® by unveiling their inspiring stories and experiences in the hope of giving positive energy to modern people and encouraging them to shine in their own way as well.
Thana Rittirajcomporn, managing director of Mamy Company Limited, the sole distributor of Jergens® moisturizers in Thailand, talked about the direction for Jergens®..“This year, the slogan of Jergens® has been altered to ‘the feel-good feeling’. Under this brand direction, we want every women to feel good, fresh, confident and proud of their skin. We want them to feel comfortable in their own skin, discover their hidden glow, and spread this happiness to those around them.”
Through the “In A New Light” campaign in Thailand, Jergens® wishes women to discover themselves in a new light that they have never seen before. Three key opinion leaders “Thanaerng” Kanyawee Songmuang, “Nicha” Nuttanicha Dungwattanawanich and “Pahn” Darisa Karnpoj, who represent modern women and are successful on their chosen paths were invited to share their life experiences and talked about boldly embracing new challenges and being true to themselves.
Chic actress and fashion icon “Thanaerng” Kanyawee Songmuang, stands out with her unique look and her confident personality. She is known for her work in Thailand and overseas, and has tried many roles in series, movies, commercials and modelling. She revealed a lesser known side of her, “Most people know me as a model or an actress, in front of the camera. A lot of them are surprised to know that I have a degree in Economics, majoring in Philosophy, Politics and Economics, from Thammasat University. This might contrast with my appearance and what I do now. I’ve actually been interested in economics since I was young and I enjoyed learning about philosophy, politics and economics because they are relevant to our daily lives in every aspect, and are an integral part of our lives. Learning about these things gives me a broader perspective and allows me to understand the world around me better. If you understand the world and know history, you can use these facts for logical discussions for a better future. Tomorrow, I believe, will be better.”
She also talked about how she always has a few different scenarios in her head so she knows all the possibilities and can handle them ahead of time. “I am a perfectionist and try to avoid mistakes as much as possible, so I always make sure things go according to plan. I try to remind myself not to be too cautious because sometimes when you make a mistake, you can learn from it, solve it and grow.”
“Doing so is a step out of my comfort zone, but it shows me a different angle and motivates me to do new things. It’s a small step, but it has taught me to enjoy new challenges in life. I want to encourage everyone to try new things and discover themselves in a new light. Sometimes, it’s important to overcome certain things in yourself, and if you have a chance to do something you love, give it all you’ve got. An opportunity may not present itself twice, so grab it while you can.”
As a model, Thanaerng shared her secrets to glowing skin. “My skin is dry and sensitive to sunlight, and it gets dull or develops dark spots easily. So, I take skin pampering seriously. Jergens® Brightening Ultra Nourish Body Serum SPF 22, PA++ is exactly what I need, because in addition to deeply hydrating and nourishing the skin, it also protects my skin from UVB and UVA in sunlight. Having glowing skin really affects my confidence, like wearing clothes that look good on me. It makes me feel better about myself when I’m out and about.”
“Nicha” Nuttanicha Dungwattanawanich, a talented actress with an angelic face, always stays true to her needs. She talked about changing herself and getting out of her comfort zone, and how the decision allowed her to discover another side of herself. “I think it’s important to live your life and to be passionate about something, because that passion gives you energy when you’re feeling tired or exhausted. You have to balance your life and make time for what you’re passionate about. Let yourself indulge in your passion. I am a firm believer of that.”
“Speaking of challenging myself and trying new things, my story may sound like something small, but it’s really a great moment for me when I decided to step out of my comfort zone. Normally, I am not a morning person who always hates waking up early and also easily getting cold. But once I decided to get going, it’s a good first step. I remembered when I got up early to go surfing, and when my skin touched the cold water, it wasn’t easy to go through with it, but I had passion for surfing and wanted to accomplish what I’d set out to do, so I just kept going. Doing so helps me discover positive energy in life. It’s a small change that makes me see myself in a new light. I want everyone to step out of their comfort zone and don’t let society define what you should or shouldn’t do. Ask yourself what you want in life, and be true to yourself. It’s very important to discover yourself, and let the other side of you shine through.”
She is also becoming an environmentalist and is ready to express herself and support environmental projects. Nicha talked about her inspiration, “Being born and raised in Chiang Mai province, I’ve always been close to nature. Chiang Mai used to have fresh air, but now everything has changed completely – heavy traffic, PM2.5, and air pollution. I really wish things could go back to the way they were. When we need to rest, nature always heals us, but we never heal nature. One day, when nature is no longer able to heal us, what are we going to do?”
“Although I am not a full-time environmentalist, I take small actions in my own way. There are many other actors who do this. They work on environmental projects, and I support them as much as I can. I want to play a role in helping everyone take care of the environment.”
As an actress, the more she loves being in the sun and among the waves, the more she has to pamper her skin. She shared her simple but effective skin pampering secret. “I like outdoor activities – rock climbing, surfing, and surf skating – and spend a lot of time outdoors when filming. I also like trekking. This is why I have to take extra care of my skin. I scrub my skin weekly and choose a moisturizer that allows me to live life to the fullest, like Jergens® Brightening Ultra Nourish Body Serum SPF 22, PA++ which protects my skin from sunlight and gives intense nourishment. It also feels light on the skin and gives it a natural glow. If you have good skin, you look good and feel confident in everything you wear.”
Wrap up with a talented woman with many talents, “Pahn” Darisa Karnpoj, an artist who has collaborated with world-famous brands, a content creator, and an up-and-coming star. She defines “See Yourself In A New Light” as getting out of one’s comfort zone. “Due to my various roles – an artist, a YouTuber, and an actress – many assume that I am an extrovert person. In fact, I am a kind of person who likes going places alone. Meeting new people is a step out of my comfort zone, and it opens up my world and challenges me to do many new things.”
She said every role is an ingredient that makes life more flavourful, and everything has led her to discover herself in various aspects. “I love all these three roles. I love being an actress because it makes me understand people, and how to use my emotions and body language. As a YouTuber, I get to create things out of my own vision, making use of what I’ve learned from the set and my drawing classes to create something fun. As an artist, I get to express my emotions through my art.”
The content creator said that she has discovered herself through these experiences. “I’ve learned that mistakes are a normal part of life, and so is success. I’ve learned that life is an S curve – there are good moments and bad ones. I’ve also discovered that I am not extraordinary, and it’s OK to not be extraordinary. It takes time to find yourself, and over time, you will find yourself in a new light. It’s an ongoing journey that never ends, but it is a fun journey all the same.”
With her active lifestyle and her passion for outdoor activities, she never forgets to take care of her skin and choose products that suit her lifestyle. “I have very dry skin, and with my lifestyle, I’m always outdoors in the sun or in water. My skin sometimes gets bruises, becomes dull, or peels. To take care of my skin, I drink a lot of water, use sunscreen, and apply moisturizer as often as I can. The moisturizer that I use must not feel sticky and must be quick-absorbing. It must also have sun protection properties. I like Jergens® Brightening Ultra Nourish Body Serum SPF 22, PA++ because it absorbs quickly and makes my skin glow. It deeply nourishes the skin and makes the skin instantly radiant. I think taking good care of your skin makes you take care of yourself in other aspects too. The more you take care of yourself, the more you respect yourself.”
See yourself in a new light through the new campaign from Jergens® and get ready to see your skin in a new light with the latest product – Jergens® Brightening Ultra Nourish Body Serum SPF 22, PA++ which deeply nourishes the skin and restores the skin’s natural glow with vitamin B3 and Pearl Extract. The quick-absorbing texture does not feel sticky on the skin and protects your skin from sunlight for smooth and glowing skin every day.
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