Chulalongkorn Business School’s Master in Branding and Marketing (MBM) Program organised the 'ASEAN and Thailand’s Top Corporate Brands 2021' awards event, to announce the research results of ASEAN and Thailand’s Top Corporate Brand values in 2021.
The award ceremony was presided over by the President of Chulalongkorn University, Prof. Dr. Bundhit Eua-arporn, with many of the successful CEOs receiving their prestigious awards in person at Chulalongkorn University on 20 January 2022.
Prof. Dr. Guntalee Ruenrom and Asst. Prof. Dr. Ake Pattaratanakun, from Chulalongkorn Business School's Marketing Department, who developed the corporate brand valuation tool known as CBS Valuation said: “Even through the Covid-19 pandemic we continued to conduct our research to evaluate corporate brands in Thailand and other countries in ASEAN because we want to encourage awareness of the importance of corporate brands and how they contribute to the success and growth of companies in the long run.”
Intouch Holdings received Thailand’s Top Corporate Brand Hall of Fame Award following its fifth consecutive appearance as the winner of the highest brand value in the Information & Communication Technology sector for five consecutive years.
In total, fourteen companies received Thailand’s Top Corporate Brand 2021 Award: Osotspa, Tisco Financial Group, Muangthai Capital, TQM Corporation, Vinythai, TOA Paint (Thailand), Land & Houses, Gulf Energy Development, Home Product Center, Chularat Hospital, VGI, Bangkok Express Way and Metro (BEM), KCE Electronics and DTAC.
Six companies received ASEAN’s Top Corporate Brand 2021 Award, including Bank Central Asia – Indonesia, Public Bank – Malaysia, SM Prime Holdings – The Philippines, Thai Beverage – Singapore, Airports of Thailand – Thailand and Joint Stock Commercial Bank for Foreign Trade of Vietnam – Vietnam.