Central World X Huawei Bring Innovative AR Digital Blessings and Prophecies for Unforgettable Chinese New Year Celebration Through “2022 Power of the Great Tiger” Campaign
Bangkok, 31 January 2022 – Central World, the world-class lifestyle destination, together with Huawei Technologies (Thailand) Co., Ltd. invite customers to celebrate unforgettable Chinese New Year Festival with innovative AR through “2022 Power of the Great Tiger” campaign. Customers can use a mobile phone to scan QR code and receive blessings through Augmented-Reality – AR technology. Customers can also enjoy special decoration featured by the global technology under the theme of “The Moon Represents My Fortune Powered by Huawei” starting today to 28 February 2022, from 10:00 – 22:00 hrs. at Central Court Zone, 2nd floor, Central World.
The “2022 Power of the Great Tiger” campaign taps into the global trends of increasing popularity of digital lifestyle and love of art exhibition. We combine digitality with the art in the art exhibition called “The Great Galleria of Luck”. The customers will get to enjoy the art and receive the blessings for the year of tiger that will bring prosperity throughout the year. This activity will create memorable moments while answering the needs of the Young Gen group who are interested in auspicious science and value art pieces. In addition, we partner with Huawei to build customer engagement with Augmented Reality (AR) technology, inviting them to experience digital blessing and auspicious prophecies by scanning a QR code and get the blessings from the giant moon. This innovative technology and auspicious things will delight the customers, drive more engagement during the Chinese New Year Festival and will become one of the most popular Instagrammable Landmark that everyone must check in,” said Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing, Central Pattana Public Company Limited.
“Huawei is proud and honored to collaborate with Central Group for the 2022 Chinese New Year Festival – creating a cutting-edge AR application that will improve customers’ experiences this festive season, driven by 5G and Cloud technologies. Customers can easily access the virtual world of “The moon represents my fortune powered by Huawei”, receiving Digital Fortune and Blessings for Chinese New Year Festival at Central World. By scanning the QR code, they can enjoy vivid experiences by sharing best wishes to friends and family via their phone that can be enjoyed anytime and from anywhere,” said Dr. Chawapol Jariyawiroj, President of Huawei Technologies (Thailand) Co., Ltd.
“The moon represents my fortune powered by Huawei” is located at Central World Department Store, at the Central Court Zone, 2nd floor, from today to 28 February 2022, from 10:00 a.m. - 10:00 p.m. Join the activities and experience the memorable Chinese New Year Festival at one place. Get the digital blessings and auspicious prophecies and send to your loved ones via mobile devices anywhere, anytime. The “2022 Power of the Great Tiger” campaign will be offering the innovative technology along with Instagrammable spots available throughout the department store. You will also find engaging activities such as auspicious food zone with countless auspicious recipes from Central Foodhall, including legendary restaurants as well as special menus from leading restaurants. Moreover, you will be delighted with limited edition of auspicious works from the collaboration of renowned fortune teller, Thosaporn “Mor Chang” Sritula, and Phannapast "Yoon" Taychamaythakool, the world-class artist, and more special promotions. For more information, please visit Facebook: Central World.
