Azure Rich Group announces new Resort Project in Jomtien Beach in partnership with Wyndham Hotels & Resorts
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Azure Rich Group announces new Resort Project in Jomtien Beach in partnership with Wyndham Hotels & Resorts

Overview of the new resort project in Jomtien Beach, Thailand
Overview of the new resort project in Jomtien Beach, Thailand

Azure Rich Group on 9 May 2022 announced its $130 million resort development in Jomtien, Thailand. The project, one of the largest on Thailand’s Eastern Seaboard, features Ramada® by Wyndham and Ramada Encore® by Wyndham brands, under a franchise agreement with Wyndham Hotels & Resorts, the world’s largest hotel franchising company with 9,000 hotels across around 95 countries. The project also features the debut of Nebu Resorts & Hotels, the first project in a series owned and managed by Azure Rich Group.

The development will join the portfolio of upscale Wyndham® branded hotels and resorts which are known for comfortable, well-designed accommodation and exceptional service. The properties are located in sought-after destinations all over the world, including Gold Coast, Sydney, Bali, Bangkok, Phuket, Shanghai, Athens and elsewhere.  

The new resort which is expected to open phase 1 by 2024, will offer 950 rooms over six hotel and resort buildings, a 3,800sqm Events/ Mixed-use building, an eight-island Health and Well-being enclave, over 23,000sqm of operational and commercial space. Plus a host of leisure facilities, including a 220m long man-made sand swimming lagoon, several world-class dining outlets, and co-work facilities. The resort is the first of a new chain of resorts being developed by Azure Rich Group, with a second project in Phuket having already received EIA approval, a third site in Bangkok launching in 2022, and upcoming projects in Gold Coast Australia, and Queenstown, New Zealand. 

“Having Wyndham Hotels & Resorts as a collaborator for the development is a strong vote of confidence in Thailand as a world-class tourist destination and the Eastern Seaboard in particular," said Dr. Supareak Charlie Chomchan, Managing Director of Azure Rich Group. “Given the location and style of our resort, we feel that the Wyndham brand family is the right choice and a great fit for us. We are thrilled to join the Wyndham Hotels & Resorts network and look forward to leveraging its strong global presence and loyalty program to elevate the profile of our Nebu Resort brand for both international and domestic tourists.”

“The resort is an exciting development, and we are proud to introduce our Wyndham brand to the Eastern Seaboard of Thailand with a premium resort product set along one of Thailand’s beautiful coastlines,” said Joon Aun Ooi, President Asia Pacific, Wyndham Hotels & Resorts. 

“The exceptional coastal location benefits from Thailand’s Eastern Economic Corridor (EEC), a special development zone supported by the Thai Government and private sector. The significant investment into infrastructure includes the expansion of nearby U-Tapao international airport, a high-speed railway link, highway extensions and world class tourism facilities. Thus the resort will become a favourite with holidaymakers and corporate retreats seeking all the facilities of a true tourism village in beautiful surroundings.” 

Situated in Chonburi Province on Thailand’s Eastern Seaboard, the resort is only a 1h 30m drive from Bangkok. The idyllic setting makes for a popular coastal retreat. Millions of people visit annually to enjoy its beaches, water sports, boat trips and swimming. The region is also a holiday hotspot for families and groups thanks to the local culture, island hopping, delicious seafood and several fun attractions. 

“This project is a first of its kind in Thailand and will not follow a traditional resort and hotel business model,” said Bryan Priestley, Co-Managing Director, Azure Rich Group. “We offer an opportunity for investors to purchase a hotel room either in full, or in part, through a fractional ownership program and benefit from rental incomes and personal usage privileges. Furthermore, we will go beyond traditional investment products and offer lower investment thresholds to appeal to a growing younger demographic, with the future development of a metaverse community.”

Azure Rich Group has assembled a team of renowned international and local property experts to launch its Nebu brand. Through its partnership with Wyndham Hotels and Resorts, it looks forward to setting a new bar within the tourism industry. Blending cutting-edge design technology and commercial innovations, it will serve its investors and customers well in the years ahead.

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