Presented by the Italian Trade Agency and Italian Embassy, Lazada Online Shopping and Live Cooking Demonstrations Featured at Italian Pavilion.
The Italian Trade Agency (ITA) (www.ice.it), in collaboration with the Embassy of Italy in Thailand (www.ambbangkok.esteri.it), announces its presence at THAIFEX-Anuga 2022 (www.thaifex-anuga.com), with the opening of the Italian Pavilion, located in Hall 8 at Impact Muang Thong Thani. The pavilion will accommodate a wide variety of Italian companies and importers/ distributors, who will be promoting Italian food & beverages to Thailand businesses and consumers.
This year, around 60 Italian companies are confirmed to participate, much more than the number who participated at the previous THAIFEX-Anuga (2019). These include both companies well-established within the market and new entries, including seventeen local importers/ distributors.
The ITA is also displaying its collaboration with international e-commerce platform Lazada Thailand at the Italian Pavilion “Authentic Italy” (www.lazada.com), with the goal of bringing more Italian companies into the Thailand market through online shopping. The partnership with Lazada provides an opportunity for Thai consumers to experience the products they could not experience in Italy in person over the past few years.
Giuseppe Lamacchia, Trade Commissioner of the Italian Trade Agency Bangkok Office, remarked, “Italy is back and ready for business, as can be seen from the level of enthusiasm for and participation in this year’s show. Throughout COVID-19, the Italian Trade Agency and Italian government have provided continuous support for Italian companies. Even during the years 2020-2021, Italian companies enjoyed good sales in Thailand due to our promotional activities—for example, during Italian Cuisine week—and agreements with major Thai retailers, such as Central Food, Big C, and The Mall Group. This year, we look forward to building on this success for all our Italian partners.”
His Excellency Lorenzo Galanti, Italian Ambassador to Thailand, Cambodia, and Laos, added, “Despite our successes throughout a difficult period, there is still room to grow sales of Italian products in Thailand. Thai consumers respond well to our products. We look forward to introducing them to an even wider diversity of premium foods and beverages from across twenty regions and two special regions in Italy.”
The Italian companies at THAIFEX-Anuga will be presented in various aspects; via their importers/ distributors, in their own booths, or in a showcase in the Italian Trade Agency area. The pavilion will be separated into several main islands: an institution area for product showcases, an information desk, and common spaces for business meetings and negotiations.
Other special activities will also be available in the pavilion for visitors. These include:
- A dedicated cooking show desk with a live demonstration of Italian cuisine managed by Italian chefs and Italian restaurant representatives
- Wine tasting activities staffed by professional sommeliers.
Participants who respond to products during the live cooking show can source them directly with the distributor and order them immediately.
All five days of activities during the exhibition period will be supported by a dedicated communications campaign activated through traditional news media, social media, and influencers. On the last day of the exhibition, 28 May 2022, a special activity is scheduled to be launched when the event opens to the public; promoting products displayed in the Italian Pavilion on Lazada’s Lazmall.
Business and consumers interested in registering to attend THAIFEX-Anuga 2022 can register and view details at www.thaifex-anuga.com
Italian companies participating in THAIFEX-Anuga 2022:
1. Acetaia Cazzola E Fiorini srl
2. Acetaia Marchi srl
3. Acetificio Andrea Milano srl
4. Acetificio Varvello srl
5. Agricola Erario SS
6. Antimo Caputo srl
7. Azienda De Chellis Olivia
8. Azienda Vinicola Anna Spinato
9. Azienda Vinicola Talamonti srl
10. Bioitalia srl
11. Bixio Produttori Sas Di Bixio Elisa
12. Caffè Haiti Roma srl
13. Cantina Dei Vini Tipici Dell’Aretino Sca
14. Cantina Di Solopaca
15. Cantine Coppi Di Coppi Antonio Michele
16. Casalfarneto srl
17. Ccs srl
18. Cherchi srl
19. Cinque Sensi srl
20. Conserve Italia Sca
21. Delli Paoli Guida & Ass. srl
22. EB Espresso Bolognese
23. Ferraris Agricola
24. Fiordelisi srl
25. Ianniuliassi Pro Wine srl
26. Il Mangiarsano SPA
27. Industria Ittica Torrenovese srl
28. IT.T. srl
29. Lauretana SPA
30. Le Morette Azienda Agricola Vitivinicola Valerio Zenato SS
31. Life Snack srl
32. Menù srl
33. Mgm Mondo Del Vino srl
34. Montenegro srl
35. Motta SAS
36. Nerea SPA
37. Nuovo Pastificio Vietri Spa
38. Olearia Congedi srl
39. Pallini SPA
40. Paolo Lazzaroni&Figli SPA
41. Pasta Natura srl
42. Pastificio Fratelli De Luca SPA
43. Podere Volpaio Organic Farm
44. Poderi Moretti
45. Principe Di San Daniele SPA Unipersonale
46. Rispoli Luigi & C srl
47. Rizzoli Emanuelli Spa
48. Sammontana SPA
49. Selektia Italia srl
50. Soc. Agr. Mirasole SS
51. Solana SPA
52. Sud Italia Alimentari srl
53. T&C srl
54. Tedesco srl
55. Terre Cevico Soc. Coop Agricola
56. Toschi Vignola srl
57. Truffleat srl
58. VAL D’OCA srl
59. Vetrere SS Agricola Di Annamaria E Francesca Bruni
60. Vidiz & Kessler srl
61. Vitavigor srl
62. Zorzettig Di Zorzettig Annalisa