“Zespri Kiwifruit” first time launches with retail partners under #Just1ZespriChallenge concept
Get 100% of your daily Vitamin C in just one Zespri!
published : 15 Jun 2022 at 20:00
Zespri International Limited, the world largest marketer of kiwifruit, collaborates with T&G South East Asia Limited as its strategic sales & marketing partner in Thailand, Myanmar, and Cambodia. SunGold’s kick-off event featured trade partner retailers and wholesalers such as Tops, Lotus, Makro and fresh fruit vendor across Thailand. The event celebrated the 2022 season while sharing business directions and campaign strategies and introducing its new Thailand country manager at Pullman King Power Hotel Bangkok.
Mr. Samuel White (Country Manager-Thailand) stated that, “Zespri Kiwifruit is the world’s leading kiwifruit brand. It is trusted by our partners and consumers in Thailand because of the fruits’ superior taste and quality. The product and the brand continue to grow from strength to strength, with Zespri targeting global operating revenue of 4.5 billion NZ dollars by 2025. This growth is driven by the commitment of its 2,800 New Zealand-based growers to produce premium-quality kiwifruit, and is testament to the strength of the brand and the Zespri innovation and quality systems.”
100% of your daily Vitamin C* in just one Zespri Kiwifruit! Plus it is rich in more than 20 vitamins and minerals such as potassium, folate, Vitamin E, antioxidants. Zespri kiwifruit is also rich in soluble and insoluble fibre and contains the unique enzyme (Actinidin) that supports the digestive system and helps digest protein to relieve bloatedness. Zespri SunGold Kiwifruit is sweet so makes a natural treat and provides 100% of your daily Vitamin C* and other minerals that contribute to collagen creation and support improved energy levels. Zespri Green Kiwifruit is refreshing deliciousness that is high in fibre. Cut it, juice it, anyway you like it. Eat fresh or adapt into various menus such as Zespri Kiwifruit ice-cream, Zespri Kiwifruit smoothies, Zespri Kiwifruit with coconut sticky rice, and Zespri Kiwifruit Thai spicy soup (Tom Yum Koong).
Ms. Somkamol Leelaniphon (Marketing Manager) stated that, “We at Zespri Kiwifruit would like to get the consumer to rethink their foundation of great health for their family by adding Zespri Kiwifruit to the fruit bowl. Not all fruits are equal: just 1 Zespri SunGold Kiwifruit provides 100% daily Vitamin C* to support health lifestyles through the marketing program both online and offline to drive engagement and concurrently helps educate consumers on the health and nutritional superiority of Zespri Kiwifruits with the “#Just1ZespriChallenge tongue twisters” campaign.
Zespri SunGold Kiwifruit is available in-store during May-October while Zespri Green Kiwifruit is available in-store during May-December of every year. Find us at Tops, Lotus, Makro, Big C, Villa Market and all leading supermarkets and fresh fruit vendors across the country.
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*Thai RDI recommends Thai people ages more than 6 years to take Vitamin C 60 mg daily, Zespri SunGold Kiwifruit 100 g contains 152 mg of Vitamin C. Zespri Green Kiwifruit 100 g contains 88 mg of Vitamin C.
Source: New Zealand FOODfiles 2021.