Introducing OATSIDE, a new oat milk born in Singapore and made delicious
published : 17 Jun 2022 at 14:09
The first "full-stack" oat milk brand from Singapore, OATSIDE is now available in three variants at select retail locations.
Introducing OATSIDE, a new plant-based milk made from – you guessed it – oats, which has just launched in Singapore. We know what you're thinking, "do we really need another plant milk?" and our answer is heck yes, because OATSIDE is creamier and meltier than the plant milks you're used to. Developed amid the pandemic by Singaporean Benedict Lim, OATSIDE is one of the first "full-stack" oat milk brands to originate from this part of the world, with in-house manufacturing capabilities and full control over its sourcing and production process.
OATSIDE has cut out all the nasties, with a focus on sourcing the highest-quality ingredients. We promise you'll be able to pronounce every word on our ingredient list (say good riddance to artificial flavours, gums, emulsifiers, preservatives or colouring). And because it is made from oats, OATSIDE contains beta glucans – which is good for heart health, reduces cholesterol and boosts immunity, and is low in saturated fats.
"We know that taste is often a barrier for more people adopting sustainable milks, so our goal was to develop an oat milk that could overcome these perceptions. It was a challenge developing the right product with existing setups at contract manufacturers in the early days, so we took the longer approach of building out our own production line that allowed us more customisation and control over the oat extraction process," said Benedict Lim, Founder and CEO of OATSIDE.
A delicious alternative to dairy, OATSIDE will have the lactose intolerant among us punching the air. And because we love our planet (and really don't want to move to Mars), OATSIDE was also created with our home in mind – the production of oat milk requires 90% less land and water, and produces 70% less emissions as compared to cow's milk. In line with our mission to be sustainable without tasting sustainable, OATSIDE sources Rainforest-Alliance certified ingredients and uses recyclable paperboard packaging (from Forest Stewardship Council certified sources).
Get excited, because we are introducing not one, not two, but three delicious oat milk variants – Barista Blend, Chocolate and Chocolate Hazelnut all of which will have you wondering: how is this not dairy?
Meet The OATSIDE Variants
OATSIDE Barista Blend's creaminess gives body to coffees and teas, but it also takes a back seat such that your coffee or tea notes can still enjoy centre stage. OATSIDE Barista Blend also creates beautiful micro foam when steamed for latte art, a feat that has proved to be a challenge for plant-based milks. Baristas rejoice!
OATSIDE Chocolate is a dark, rich and complex blend made for adults (and the most discerning children). OATSIDE Chocolate contains no-added-flavours, and less sugar than most chocolate milks, all while still packing a delicious punch. For a more complex flavour, it is made with 100% Rainforest Alliance certified
blend of Indonesian-African cacao beans.
OATSIDE Chocolate Hazelnut is liquid 'gianduja' – velvety smooth, with intense notes of dark-roasted hazelnuts. Because we love to be consistent OATSIDE Chocolate Hazelnut also contains no-added-flavours, relying instead on a heavier dose of high-quality hazelnuts, which are 100% Rainforest-Alliance certified and sourced from Turkey.
All OATSIDE variants are made with Australian Oats and natural spring water, and are Halal-certified. We told you, only the best!
Meet us OATSIDE
OATSIDE is one of Asia's only "full-stack" food start-ups. Because we're control freaks, we've retained full jurisdiction over the entire production process from ingredient sourcing to oat extraction to filling. This allows customisation in the production process of our delicious oat milk, and the ability to ensure that only sustainably-sourced ingredients of the highest quality are used.
OATSIDE was founded by Singaporean Benedict Lim, formerly the Chief Financial Officer at Kraft Heinz Indonesia. OATSIDE began amidst the pandemic lockdown, when Benedict started experimenting with making his own oat milks at home with different ingredients and extraction processes to achieve different flavour and texture combinations.
"I can't wait for everyone to join us on the OATSIDE. We've worked really hard to develop a plant-based milk for Asia that doesn't feel like a compromise on quality, taste or texture. We hope to contribute to a growing stable of plant-based products where picking the sustainable option no longer tastes of 'doing your part. We also have brand partners who use OATSIDE as a vital ingredient in drinks and snacks, providing excellent products to Thai customers. Among these partners are The Coffee Club, True Coffee, MollyAlly, Chikalicious, and Chaen Tea," said Benedict
Bruna Silva, a prominent Brazilian barista with a flair for Thai coffees, has been appointed as the brand ambassador for OATSIDE products in Thailand during the brand’s launching event. She also debuted "OATSIDE Blend" coffee beans, which are developed for use with OATSIDE oat milk. These great tasting and aromatic coffee beans are available for purchase on her official Facebook page and Instagram account.
OATSIDE oat milk is currently available in three flavours in 1,000 ML at nearby supermarkets: Barista Blend (115 baht), Chocolate (115 baht), and Chocolate Hazelnut (130 baht). These incredible products will soon be available on the Shopee and Lazada online shopping platforms. Those interested can taste fantastic menus made with OATSIDE milk at partner stores such as The Coffee Club, True Coffee, MollyAlly, Chikalicious, and Chaen Tea. You'll be surprised at how wonderful these plant-based milk products are.