NESCAFÉ, Thailand’s No.1 coffee brand, has launched “The new and best-ever recipe of NESCAFÉ BLEND & BREW RICH AROMA,” a coffee mix breakthrough that reflects its biggest product change in three years. This new recipe was developed to meet Thai people’s taste preferences with the perfect blend of Arabica and Robusta coffee beans to offer the perfect harmony of taste in every dimension and the richer aroma of finely ground roasted coffee. The premiere of this best version is being promoted with the innovative “NESCAFÉ Harmony Mug,” which offers a sensorial and immersive coffee experience to Thai people for the first time in Thailand. NESCAFÉ is also giving away five million sample cups of new NESCAFÉ BLEND & BREW RICH AROMA, the largest and most innovative sampling campaign in NESCAFÉ history, so consumers across Thailand can try the best-ever recipe as well as enjoying cool activities.
Inside the “NESCAFÉ Harmony Mug,” coffee lovers will enjoy the first-ever immersive coffee experience. It starts with Zone 1: 4D Sensory Sampling, where visitors can follow the interesting story of coffee’s journey from planting to production and how NESCAFÉ’s proprietary technology finally makes the best-ever recipe of NESCAFÉ BLEND & BREW RICH AROMA that offers the perfect blend of coffee beans and the perfect harmony of taste in every dimension. The sensorial rich aroma of finely ground roasted coffee begins as soon as the stick is opened. In this zone, visitors can prove it’s the best-ever recipe themselves through four senses: sight, taste, smell, and sound, and they will love it at the first sip. In Zone 2: Harmony Moment, visitors can hum along with the harmonious coffee taste after the first try, just like Yaya and Nadech do in the commercials where they enjoy their own harmonious moment. Visitors can then move to Zone 3: Holobox Photo Booth to enjoy an innovative photoshooting session with Nadech and Yaya to capture their harmonious moments before returning home.
NESCAFÉ will also have a Harmony Mug experience roadshow to bring fun and innovative experiences to coffee lovers in Rayong, Udon Thani, Hat Yai, and Chiang Mai from late June through August.
Mr. Victor Seah, Chairman & Chief Executive Officer of Nestlé Indochina, said, “For close to 50 years, NESCAFÉ has offered a great cup of quality coffee with an irresistible aroma to Thai consumers. Hence, even with the challenging economy this year, NESCAFÉ continues to innovate and as the name confidently says, our new NESCAFÉ BLEND & BREW RICH AROMA has an even more well-balanced coffee taste with the richer aroma of finely-ground roasted coffee that everyone will love. This was developed specifically with the Thai coffee drinkers’ preferences in mind. We will be conducting the biggest sampling campaign in NESCAFÉ history, offering five million sample cups of our new NESCAFÉ BLEND & BREW RICH AROMA to consumers across Thailand. This will also be supported by innovative and engaging activations. I am sure you will fall in love with it at the first sip.”
Nadech Kugimiya said, “I'm delighted that Yaya and I have the opportunity to continue working with NESCAFÉ this year. We are ready to share the secret of the new and best-ever recipe of NESCAFÉ BLEND & BREW RICH AROMA at today's launch event. On the day we shot the commercial, I was impressed when a staff member opened a stick, as we immediately indulged in the irresistible rich aroma of finely ground roasted coffee. Once I tried it, I really liked it. It delivered the perfect harmony of taste. I would like to invite everyone to come and join the immersive coffee experience at the NESCAFÉ Harmony Mug, the first-ever activation of this type that is only available here. Take a virtual photo with us at Siam Square One from June 16 to 19. Yaya and I will take turns joining the roadshow to bring the Harmony Mug’s innovative coffee experience to you in other provinces soon. Please stay tuned for updates on NESCAFE Thailand Facebook.”
According to Yaya Urassaya Sperbund: “After only the first sip, I fell in love with the new and best-ever recipe of NESCAFÉ BLEND & BREW RICH AROMA. I love fresh coffee and normally I prefer a perfectly blended taste. The new recipe impressed me with its richer aroma of finely ground roasted coffee and the perfect harmony of taste in every dimension. If you want to try it, NESCAFÉ is giving away five million sample cups at supermarkets and hypermarkets near you. You can also enjoy sampling it at the NESCAFÉ Harmony Mug to enjoy the irresistible aroma and harmonious coffee taste, plus have fun at a virtual photo shooting with me and Nadech along with other activities at a supermarket near you.”
NESCAFÉ Vans will offer samplings of the new and best-ever recipe of NESCAFÉ BLEND & BREW RICH AROMA at wet markets, communities, government offices, and factories nationwide to ensure all coffee lovers can try it, as well as sell the product directly to their homes.
The new and best-ever recipe of NESCAFÉ BLEND & BREW RICH AROMA offers the perfect harmony of taste in every dimension thanks to the perfect blend of Arabica and Robusta coffee beans. Sense the richer aroma of finely ground roasted coffee from the moment you open the stick. Try this perfect recipe and you will fall in love at first sip. It’s available now at convenience stores, supermarkets, and hypermarkets near you. You can also buy it online at Shopee and Lazada.