Four big booths feature Boncafe coffee making range toppers and coffee-focused activities
For this year’s “Thailand Coffee Fest 2022” from 14-17 July, Boncafe (Thailand) took “Next B Journey” as its theme for showcasing the way ahead for its coffee-making machines and coffee culture.
As coffeeholics and entrepreneurs crowded the four stands, Bon Café (Thailand) took the opportunity to launch “Potejo Estate 111” single origin coffee bean, “Oatside” coffee from Singapore, and oatmilk for Baristas. Plus two automated coffee machines, “Saeco Magic M2” and “Carimali Mya Ultra”. All accompanied with a full program of inspirational coffee-based activities.
This year there were more booths and activities than ever. Those in attendance had the opportunity to create their own coffee profiles using Boncafe’s leading edge coffee machines manufactured in Italy and now available in Thailand, including the “La San Marco D. Series”. The days were filled with coffee demonstrations and sharing of secret ways of making the most creative coffees, not least from the TCPC competition winning team.
The event also featured giving away Potejo Estate 111, Bon Café’s new coffee product launched by Thai presenter Lalana Kongtoranin, aka Doctor Jeab. Plus Coffee Profiling workshop by Coffee Development Manager of Boncafe and Latte Art workshop with Jibbijug featuring milk pitchers along with teams of competitors in lots of Boncafe contests.
Segafredo Caffe booth saw the launch of new look “Segafredo Caffe” Italian coffee brand not only in Thailand but worldwide. Nearby, the Craze Café booth saw Bon Café serve a wide array of specialty coffees tailored to today’s taste and market demand among the budding young generation of coffee lovers. Making a special appearance, Khun Lin, owner of Live Specialty Coffee Farm, took the stand to share some ‘Farmer Talk’.
Mahlkonig, the leading coffee grinder from Germany, and a close partner of Boncafe, also set up shop alongside; a further affirmation of the two firms’ close relations.
Mahlkonig’s booth saw several coffee workshops staged, including King of Grinders Exclusive Workshop by Ross Quail, Head of Sales Asia Pacific for Hemro International of Mahlkonig Company.
Last but not least, Thailand Coffee Profiling Challenge in search of the best coffee profilers using La San Marco D coffee machines made an appearance that attracted massive attention.
The launch of Boncafe’s new coffee product Potejo Estate 111 signalled Boncafe Thailand as the sole authorised distributor in Thailand.
Meanwhile, it was all also a great opportunity to immerse in authentic Italian coffee culture without having to fly there!
Participants also enjoyed shopping a wide array of products offered by Boncafe at promotional prices at all four booths.
The latest event follows on from Boncafe’s unveiling of its flagship store in June when it announced its “Next B Journey” concept.
Keep up to speed with Boncafe and the next exciting developments via www.facebook.com/boncafethailand and www.boncafe.co.th