New main branch opens at UOB Plaza Bangkok to offer tailored experience for UOB customers

New main branch opens at UOB Plaza Bangkok to offer tailored experience for UOB customers

Unique spaces catering to different needs facilitate meaningful interactions to deepen customer engagement

UOB Thailand today announced the soft launch of its new main branch at UOB Plaza Bangkok. The branch reinvents the traditional setup, converting transactional locations into experiential spaces, to deliver a personalised experience for customers through face-to-face conversations and customised advisory and solutions.

The branch’s transformation is part of the Bank’s omni-channel approach, serving each customer the way they want it, physically or digitally.

Mr Wee Ee Cheong, Chairman of UOB Thailand and Deputy Chairman and Chief Executive Officer of UOB, said, “The world may have changed in many ways, but UOB has stayed committed to Thailand for over two decades amid the highly competitive environment. Our new main branch, completed during the pandemic, reaffirms the long-term view that we take in supporting our customers here. We aim to offer customers progressive, customised solutions through a wide range of touch-points, and to support them seamlessly across borders through our extensive regional network. This is how we do right by our customers.”

UOB is currently one of the largest foreign banks in the Thailand market, and the only Singapore bank with full banking operations in the country. The new main branch is located at the front building of UOB Plaza Bangkok – the Bank’s newly completed head office which is strategically situated in the heart of Bangkok’s business district on Sukhumvit Road to provide convenient access to customers. Seventy percent of the Branch’s floor space is set aside for customer engagement activities. The area, which can accommodate more than 50 people, can be used for financial and economic outlook seminars, lifestyle workshops and festive celebrations, such as Mother’s Day and New Year celebrations. The remaining 30 percent is financial advisory area where customers can have in-person dialogues with their financial advisors on tailored financial solutions based on their needs.

Customers can enjoy a cup of premium coffee from %Arabica while waiting to be served. The Smart Queue System will send them an SMS notification when their queue number is called. Customers may also learn more about UOB latest products and digital solutions at the Digital Bar and seek product recommendations from our professional advisors.

The 2nd floor is exclusive to UOB’s Privilege Reserve, Privilege Banking and Wealth Banking customers. Elegantly designed to reflect a soothing and nature theme, customers are welcome to have a relaxing afternoon at the Branch, enjoying tea while engaging in financial consultation with their advisors. Customers may also utilise the space and facilities for small group meet-ups, business gatherings or seminars.

Mr Tan Choon Hin, President and CEO, UOB Thailand said, "In the digital era where banking is just clicks away, there are still requirements that can only be fulfilled through face-to-face interactions. Our branches have and will continue to evolve into spaces curated to cultivate deeper, long-lasting relationships with our customers through the offering of a wide range of holistic wellness activities, spanning across financial and lifestyle, enabled by well-thought through unique space designs.”

The new main branch is open on Monday to Friday, 8.30am to 3.30 pm and Saturday, 10.00am – 5.00 pm, excluding public holidays. 

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