Abbott Introduces New Science-Based Nutrition Ensure Gold® With HMB to Help Older Adults in Thailand Improve Everyday Strength
published : 19 Aug 2022 at 17:13
Abbott launched today its new Ensure Gold, the first oral nutritional supplement powder in Thailand with HMB to help Thailand’s rapidly growing aging population prevent or slow age-related muscle loss and retain strength.
In 2022, Thailand’s proportion aged 60 and above is expected to reach 20% and is forecasted to increase to 28% by 2033. While more adults are living longer than before, they are not necessarily living healthier, active lives. Research reveals that one-third of Thailand’s older adults aged 60 and above are at risk of advanced muscle loss and function, or sarcopenia. The new breakthrough nutrition supplement provides important nutrients to support older adults’ muscles and overall health.
''Age should not stop us from enjoying our lives,'' said actor, singer, and Ensure brand ambassador Saharat Sangkapreecha. ''I have been producing music and performing on stage my whole life, and I want to enjoy my passion as long as possible. Good nutrition, daily exercise, and a positive attitude have allowed me to stay healthy and improve my strength in order to continue doing the things I love.”
Nourish Your Health for Everyday Strength and Activities
Healthy muscles are essential to maintaining strength and the ability to do everyday activities that make life meaningful and fulfilling. Starting at age 40, adults can naturally lose up to 8% of muscle every decade, and this rate can double, starting at age 70. By being aware of the signs of muscle loss – like low energy, decreased strength, unintentional weight loss, or fatigue, aging adults can take steps to support their muscle health to help them lead an active and full life.
''Many adults do not initially notice the signs of muscle loss or dismiss them as a simple part of getting older,'' said Dr. Sanit Wichansawakun, an assistant professor at the Division of Clinical Nutrition, Department of Internal Medicine, Faculty of Medicine, Thammasat University. ''However, muscle loss can impact mobility, strength, and the immune system, and while muscle loss may happen naturally, adults in Thailand, particularly those above age 40, can preserve their muscle health and stay strong with the right combination of proper nutrition and exercise.”
The SHIELD study by Abbott, Changi General Hospital (CGH), and SingHealth Polyclinics – aimed to strengthen health in the elderly through nutrition and revealed that older adults at risk of malnutrition who received individualised dietary counselling and consumed an oral nutrition supplement with HMB had reduced risk of malnutrition by almost three-fold, improved physical function and health.
Introducing New Ensure Gold with HMB
The new Ensure Gold is a complete and balanced nutrition supplement, scientifically formulated with HMB, 23% higher in triple protein blend, and 34 vitamins and minerals, including calcium and vitamin D.
A unique nutritional ingredient in Ensure Gold is HMB (beta-hydroxy-beta-methylbutyrate). HMB is a metabolite of the essential amino acid leucine that helps slow protein breakdown and promotes the production of new muscle tissue. It is a naturally occurring compound found in very small amounts in some foods, thus difficult to get enough of HMB found to support muscle health through diet alone.
''Abbott has been pioneering scientific research on HMB for over 15 years to learn more about how it helps support muscle health,'' said Dr. Arunee Laiteerapong, Abbott’s nutrition medical director for Thailand, Cambodia, Laos and Myanmar. ''By launching Ensure Gold with HMB, older adults have access to a nutrition solution with this key muscle ingredient.''
''Nutrition is fundamental for people to live well and has been proven to improve health outcomes,'' said Surya Menon, General Manager of Abbott in Thailand. ''We are excited to bring the new Ensure Gold with HMB as a gift of strength to older adults so they can carry on doing the things they love to do each day into their golden years.”
With more than 45 years of scientific evidence and backed by more than 30 clinical studies, Abbott’s Ensure nutrition supplements have been helping to nourish adults, giving them the strength and nutrition to live the life they love.
Ensure Gold with HMB comes in five various flavours: Vanilla, Wheat, Chocolate, Strawberry, and Coffee. The product is available at the leading stores nationwide and online.