“Circular Living Xmas Tree 2022: SIAM SMILEY® Celebration Infinite Happiness”
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“Circular Living Xmas Tree 2022: SIAM SMILEY® Celebration Infinite Happiness”

Spreading happiness and smiles with a Christmas tree that saves the world

Bangkok – November 24, 2022 – Siam Piwat Company Limited collaborates with PTT Global Chemical Public Company Limited, also known as GC, to create an environmentally friendly Christmas tree, Circular Living Xmas Tree 2022, to welcome the upcoming New Year and once again join everyone in celebrating the festive season with endless smiles and happiness.

The tagline for this year's creation is "SIAM SMILEY® Celebration Infinite Happiness," with a focus on raising the bar for happiness. It is the result of additional collaboration with world-class partner Smiley®, a world iconic lifestyle brand hailed from England. Not to mention, this is the only largest collaboration in South East Asia or really the first and only collab with Smiley in Southeast Asia for Smiley® 50th Anniversary celebration campaign that’s all set to offer a blissful experience and pass on good vibes. Let's welcome this festival of celebrating the end of the year from today until 8 January 2023 at Discovery Plaza, Siam Discovery The Exploratorium.

The Circular Living Xmas Tree 2022 is an eco-friendly Christmas tree that continues the design concept that concentrates on the principles of the circular economy, or the use of renewable resources for maximum benefit and to reduce waste and greenhouse gas emissions. It is the fifth consecutive year that Siam Piwat and GC have worked together to preserve the environment and promote the valuable and sustainable use of resources.

This year's Circular Living Xmas Tree is made entirely of recycled plastics, such as drinking bottles, plastic boxes or materials, plastic glasses, bottle caps, CDs, and plastic cutlery. It's simply a matter of combining cool ideas with good taste. The Christmas tree was designed in a round shape to represent the uniqueness of the brand alliance, Smiley®, with whom they collaborated to create colorful perspectives for Smiley® 's 50th-anniversary campaign.

To make this even more special, the three Siam Piwat shopping centers and the Christmas tree are also decorated with a smiley face symbol of happiness and optimism, as well as the action of passing on good feelings to one another. Following the creative display, Siam Piwat and GC will deliver these waste materials to the YOUturn Platform, a comprehensive used plastic management system for recycling and further upcycling into various value-added products.

Dr. Kongkrapan Intarajang, chief executive officer and president of PTT Global Chemical Public Company Limited (GC), said, “As a chemical business operator, GC continues the vision of Chemistry for Better Living by creating chemicals that will bring happiness to all. We are dedicated to developing products that address megatrends and lifestyles. We value policies, commitment, and availability for working toward ESG (environmental, social, and governance) oriented sustainable business operations. Our business must expand while also caring for society and the environment. We use the circular economy, which is a cost-effective use of resources that we apply within the company, from product design, production, and consumption to the efficient disposal of waste in the manufacturing process and waste from the product. We operate in a way that reduces carbon emissions (decarbonization) and contributes to the resolution of global warming issues.”

He continued, “GC doesn't just want to be a well-managed company. But, in order to achieve a tangible contribution, we are ready to create solutions and form an alliance (collaboration and inclusiveness) with partners, the government sector, the private sector, society, and consumers. GC has collaborated with numerous partners and developed a sustainability partnership with Siam Piwat. We sincerely hope that the Circular Living Xmas Tree 2022 will help raise awareness and understanding of the value of resources among people and future generations. This is expected to result in waste sorting in everyday life and more efficient use of natural resources. Plastics used in this year’s Christmas tree decorations will be recycled through GC's YOUturn Platform, which will completely add value to plastics in an integrated manner. It is a never-ending recycling of resources. This is yet another way that everyone can help reduce the problem of plastic waste while also reducing global warming."

Ms. Naratipe Ruttapradid, Chief Operating Officer, Siam Piwat Company Limited, said, “Siam Piwat is prepared to move forward with plans to strengthen our shopping centers, including Siam Paragon, Siam Center, and Siam Discovery, in order to better serve customers of all ages. Each shopping center has a unique positioning, and as a result, its strategies vary.”

“Siam Discovery is a one-of-a-kind shopping center catering to the needs of teenagers and the younger generation. As a result, the presentation of shops and activities has been adjusted accordingly. This year, there have been a lot of changes in terms of zoning with magnets that have been added to attract customers in many areas such as fashion, restaurants, eco-friendly products, and so on,” said the COO.

“Today, Siam Discovery has many popular attractions to entice shoppers, such as unique and outstanding fashion. Organic products, eco-friendly products, leading high-end brands, and Club21 are just a few of the features that set the shopping center apart from the competition. These are combined to form the true ECO lifestyle system; a shopping center where urban living coexists with the ecosystem. At Siam Discovery, the term ECO refers to more than one aspect of a sustainable, earth-saving lifestyle.”

Siam Piwat is regarded as one of Thailand's first companies to begin working on sustainability from its inception. The company is dedicated to driving its business toward long-term growth by using a strategy called "Creating Shared Values" to develop projects that have a positive impact on communities, society, the environment, and the country. It also has a co-creation business approach, in which it seeks partners with a common goal to collaborate, particularly in terms of the environment, which must be restored urgently and cannot be done alone. Potential from all parties must be combined. Siam Discovery is pursuing a collaboration strategy this year. It has collaborated successfully with partners to develop new magnets to meet the needs of new-generation customers. After almost five years of not revising the shopping experience, there will be a significant change next year.

Siam Piwat's shopping centers, including Siam Paragon, Siam Center, and Siam Discovery, as well as partner locations like ICONSIAM and Siam Premium Outlets Bangkok, have a clear goal of achieving zero waste. It has also launched ECOTOPIA, a project with both environmental and economic value. Siam Piwat has initiated this project because it wants to demonstrate that saving the world, the environment, and sustainability can coexist with the creation of economic value.

Siam Piwat has continued the eco-friendly Christmas tree project for the 12th year in a row, with the goal of delivering happiness during the holiday season. It not only provides stunning and eye-catching visual pleasure while shopping, but it also helps to stimulate and instill awareness among Thai people to become more environmentally conscious. It is the time when everyone is invited to participate in a lifestyle that preserves the environment, fostering environmental friendliness and sustainability.

This year's special celebration at Siam Discovery The Exploratorium emphasizes itself as an ideal gift center for every occasion with its Everyday Gifts section. Visitors can collect products suitable for special gifts, including fashion items, environmentally-friendly products from Ecotopia, and creative gift items from Thai designers and craftsmen all

under the theme Smiley® to celebrate the 50th anniversary of Smiley®. Grab your favorite items at ODS, ICONCRAFT, and LOFT stores that have gathered many surprise gifts with a complimentary gift-wrapping service when you show your bill with a minimum of 500 Baht at service point in front of the elevator next to the LOFT shop on the 2nd floor of Siam Discovery.

From today until January 8, 2023, the miracle of happiness in the earth-saving lifestyle grandeur invites you to experience it at Discovery Plaza, Siam Discovery, The Exploratorium.

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