Joining hands with leading content distributor “Contents Seven” to Introduce two WeTV ORIGINAL Y-Series to the Japanese market
WeTV, the best Asian entertainment platform, reaffirms its position as the leader in video streaming application that drives Thai contents towards international market. The company continues its "3X: Expansion – Extra Experience – Exclusivity" marketing strategy by focusing on the Expansion, which is expanding outreach access to WeTV’s contents across the Southeast Asian market.
Recently, the company penetrated the Japanese market by joining forces with Japanese content distributor Contents Seven which bought the copyrights of two WeTV ORIGINAL Y series titled “609 Bedtime Story”, a fantasy Boy’s Love series, and “Love Mechanics”, romantic-drama Boy’s Love series. Such copyrighted access enables the Japanese audience to enjoy more contents from WeTV broadcasted through various channels. The business partnership is expected to serve as a significant driving force for WeTV to achieve its three-fold growth target to become the second biggest video streaming platform in Southeast Asia by 2023 and transforming Thai contents into a soft power for Thailand’s regional and global reputation.
Ms. Kanokporn Prachayaset, Chief Commercial Officer and Country Manager of WeTV Thailand, Tencent (Thailand) Co., Ltd., said, “As part of WeTV’s business direction starting from late last year, the company continues its ‘3X: Expansion – Extra Experience – Exclusivity’ marketing strategy which is key to WeTV’s ever-growing business. With that said, ‘Expansion’ is one of the key strategies that have been implemented. WeTV is determined to expand public access to WeTV contents in every dimension including the expansion of the content library and popular content portfolios. Having worked with business partners in various industries, the company also strives to bring Thai contents to the Southeast Asian market. Most recently, WeTV joins force with Contents Seven, leading content distributor in Japan, to bring Thai contents to the Japanese audience, focusing on marketing and selling copyrights to Thai WeTV ORIGINAL series. The partnership kickstarts with Thai Y series which are very popular among the audience. Contents Seven have purchased the copyrights to two WeTV series namely ‘609 Bedtime Story’ and ‘Love Mechanics’ so that the Japanese audience can access to more Thai contents from WeTV.”
“This partnership stems from the fact that a number of Japanese people are passionate about Y series from Thailand. Realising the business potential and opportunity, WeTV decided to join hands with Contents Seven to expand the market for WeTV ORIGINAL Y series in Japan. Contents from Thailand are unique and outstanding in a number of ways including the quality, the plot and global-standard production as well as the crew highly popular among Thai and international fans. With such distinguished entertainments, we are certain that Thai contents especially WeTV ORIGINAL Y series will receive positive feedbacks from the Japanese audience.”
Currently, the two Y series are available on Japan’s video streaming platform. “609 Bedtime Story” is a fantasy Y series where for the first time ever the audience can choose the ending of the series themselves. Broadcasted simultaneously (Simulcast) with Thailand, “609 Bedtime Story” follows a couple from two parallel worlds in different universes who meet each other in Room 609 every day at midnight. The series ranks number one in the Boy’s Love (BL) category and in Rakuten TV’s Daily Ranking category immediately after the first and second episodes were aired. “Love Mechanics”, on the other hand” tells a school love story of engineering students. The series is still popular even after its premiere, remaining in the top ranking of Rakuten TV in the Boy’s Love (BL) category.
Mr. Chilryong Sung, President of Contents Seven, said, “Our vision is to become a cultural hub, distributing good contents to the audience. An opportunity to bring quality contents from WeTV ORIGINAL to the Japanese platform in response to the demand for Thai Y series among the Japanese has led to this partnership with WeTV. This collaboration will not only strengthen the business capabilities of both companies to reach mutual goals, but also help to promote and create positive images where Thai contents are broadcasted on the Japanese local platforms such as the over-the-top (OTT) platform or TV stations. Besides, the company feels confident towards the quality of contents from WeTV as seen from the popularity and positive feedbacks of both series. With that said, the company expects that the two Y series will certainly be popular in Japan.”
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