Tencent Cloud offers key cloud solutions to help Thai entrepreneurs achieve differentiation and competitive edge
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Tencent Cloud offers key cloud solutions to help Thai entrepreneurs achieve differentiation and competitive edge

Amid the volatile global headwinds, digital transformation is more vital than ever for businesses to survive, pursue growth and stay agile while responding to customer needs.

A vivid example is the Covid-19 outbreak that has shifted many businesses, especially in the food industry, to online including the adoption of artificial intelligence (AI) that can identify customer preferences.

In 2023, Tencent Cloud, the cloud business of the global technology company Tencent, continues to reaffirm its vision to be a ‘Digital Enabler’, aiming to empower Thai businesses and organisations in different industries to accelerate digital transformation with its stable, trustworthy, efficient, and secure cloud-AI solutions.

“Many industries now see the need for digitalisation,” said Mr. Chang Foo, Chief Operating Officer of Tencent (Thailand). “As a result, the adoption of cloud technology in Thailand has grown exponentially. Cloud-AI is also being employed to improve business operation capabilities. As a ‘Digital Enabler’,

Tencent Cloud is committed to developing infrastructure and digital services for Thai businesses across industries.”

According to International Data Corporation (IDC), a global provider of market research and advisory services, enterprises in Asia Pacific (excluding Japan and China) have advanced their digital interactions, products and services, both during and after the pandemic. The highlights of driving consistent growth in digital transformation are customer experience, engagement and a personalised customer journey.

“Using ‘Cloud-AI’ as a business accelerator will help Thai entrepreneurs increase competitiveness in the borderless digital era,” Mr. Chang amplified.

Key cloud-essential solutions provided by Tencent Cloud to assist Thai entrepreneurs to boost the efficiency of business operations will mainly cover security solutions, solutions for audio and video, solutions for business expansion into the Chinese market (China Connect), and Solutions for Web3 and Metaverse.

The company provides a variety of cloud security solutions to satisfy the demands of entrepreneurs, including Tencent Cloud Web Application Firewall (WAF), a one-stop web business protection solution to help Tencent Cloud users avoid security issues such as web attacks and Trojans. Tencent Anti-DDoS Advanced and Pro protect internet businesses against high-volume distributed denial of service (DDoS) attacks. This optimises online data dissemination, storage, processing and transfer for businesses.

As audio and video quality can help boost customer reach and engagement, Tencent Cloud offers a variety of Cloud-AI solutions to meet customer needs. This includes Tencent Real-Time Communication (TRTC): a product that allows developers to build solutions for audio calls, video calls, interactive live, and on-cloud recording, ensuring stability, fast data transmission and seamless communication. Others include Tencent Online Video Platform and Cloud Streaming Services (CSS).

China is regarded as a prominent location for organisations wishing to expand their commercial prospects in today’s rapidly developing global markets. However, each region has unique characteristics such as competitor and consumer behaviour, and local culture and regulations. Tencent Cloud’s China Connect solution is created to assist businesses in entering the Chinese market seamlessly by leveraging technology and expertise in a variety of fields to strengthen operations such as through Registration, Security Compliance, Business Setup, Operation and Development and Go-To-Market (GTM Solutions). All based on over 20 years of experience and a thorough understanding of Chinese consumers.

As technology provides the possibility of communication between many groups in different regions of the world exceedingly swiftly, Tencent introduced the tech-future ‘Immersive Convergence’ concept to drive connections between digital and real worlds as a value-adding tool that enhances organisations’ business efficiency.

One of the successful examples of Tencent’s Immersive Convergence is Tencent Meeting, a cloud conferencing product widely used in China. The overseas version, VooV Meeting, has so far supported more than 300 million users worldwide. Meanwhile, more banks adopted technologies such as AI and big data to create omni-channel marketing and facilitate businesses and people that previously had to be queued offline in order to handle things online.

Web3 is the internet’s next phase, allowing users and content developers to connect independently. Tencent Cloud also offers user-friendly and secure tools and infrastructure, enabling customers to construct and scale their Web3 businesses and acquire new consumers. A prime example is Tencent Cloud EdgeOne, a platform providing security protection and acceleration services for networks which can be tailored based on different business requirements. Others include Serverless Cloud Function (SCF) which provides enterprises with efficient and low-cost server-less execution where users need only focus on the “core code”.

In addition, Tencent Cloud Real-time Cloud Rendering is a one-stop application that can create and render real-time graphic images. It provides digital twin delivery capabilities and solutions for the automatic generation of well-designed avatars. Then again, Cloud Virtual Machine (CVM) is a stable, secure, resilient and high-performance cloud computing service that covers 26 regions and 70 availability zones. Tencent Cloud also offers a variety of services to grow customer bases, including SMS, email, and push notification, and a smart customer service platform that helps enterprises reach and serve customers more effectively.

“Tencent Cloud is always on hand to assist all enterprises,” Mr. Chang concluded. “We are excited to continue proving our commitment to providing customers with a broad range of cloud product offerings. Businesses can thereby receive support from a team of Thai specialists and increase their competitiveness in the digital space.”

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