Recognising that online business and e-commerce play increasingly significant roles in the digital era, Makro Thailand, led by Chief Executive Officer Mr. Tanit Chearavanont, is embarking on a new phase of development of O2O business to better serve all professional customer needs.
To this end, the company has launched ‘Makro PRO’ application designed to offer a great customer experience. The app is expected to grow the company’s e-commerce business by 88%.
“Makro is committed to being an omni-channel wholesale leader where online and offline service is seamlessly integrated,” explained Mr. Tanit. “Having 34 years of experience and strength in fresh food products along with a nationwide service network, the newly introduced mobile application is a great platform offering over 50,000 products with good value backed by the best customer experience. As such, it offers an unprecedented opportunity for small business operators to build sustainable business and growth together with Makro.”
Mr.Tirayu Songvetkasem Group Chief Digital Officer – Makro Wholesale Business, said, “Our expertise in retail and customer insights helps us develop ‘Makro PRO’ application to meet all demands as a professional platform.”
“Makro PRO is destined to be a top-of-mind application among Thai business operators with its five strengths,” he added.
Those strengths are:
1. Seamless Omni Channel: This allows offline Makro stores to get seamlessly connected with online in all aspects to drive business.
2. New Loyalty Program: ‘Makro PRO POINT’ has been developed to be the most preferred loyalty program for business operators. Customers earn one point for every 1,000 baht spent. Each point can be used for a one-baht discount and other benefits.
3. Enhance Omni-Channel Efficiency: ‘Makro PRO’ app provides on-time delivery, and a convenient ordering experience to help increase business efficiency. Customers can choose three delivery time slots suitable for different business.
4. Data-Driven Approach: The new app is driven by data analytics from in-depth customer insights enabling it to provide customised and personalised promotion and service to customers.
5. All-in-One Business Supercharging Platform: ‘Makro PRO’ app puts great opportunities at the fingertips of business operators. The platform provides business solutions and enables efficient and convenient purchasing for customers at the same time as collecting rewards points.
Makro, Thailand’s leading wholesaler, also unveiled Thai-Norwegian actress Urassaya "Yaya" Sperbund as its first presenter to create awareness as part of a phenomenal marketing campaign.