To further solidify its position as a leader in developing world-class destinations, ICONSIAM, a global landmark situated along the Chao Phraya River, is participating in the "VIJITR 5 Regions" project organised by the Ministry of Tourism and Sports and the Tourism Authority of Thailand.
The aim is to drive Thailand's tourism industry by promoting meaningful travel experiences, working towards more sustainable tourism, and attracting more domestic travel. The event will take place from April 29 to May 7, 2023, at River Park, ICONSIAM.
According to the Managing Director of ICONSIAM Co., Ltd., Mr. Supoj Chaiwatsirikul, "ICONSIAM is a renowned landmark along the Chao Phraya River and a popular travel destination for both Thai and foreign travellers. To welcome tourists traveling to Thailand, ICONSIAM is participating in the ‘central region’ under the concept of "Moo Light Experiences VIJITR Mu (Telu)". This spectacular light and sound show along the Chao Phraya River will be held at River Park, G Floor, ICONSIAM, reflecting the Thai beliefs about moonlight and bathing in it for positive energy and prosperity. The "ICONIC Multimedia Water Feature" show combines water, light, colour, sound, and multimedia, and is the longest of its kind in Southeast Asia. It is a show that harmoniously blends Thai culture and traditions, and has won the Gold Stevie Awards 2019 in the category of Art, Entertainment & Public – Art Event from the 16th Annual International Business Awards. This is another source of pride for ICONSIAM, which has created a new world-class attraction in Thailand on the banks of the Chao Phraya River, and it will be widely known around the world."
"This is the second year that we are participating in the 'VIJITR' project after the success of the first year," Mr. Supoj continued. "ICONSIAM is recognised as a destination that is popular among tourists from all over the world, and it is one of the top tourist attractions in Bangkok. Based on a survey among travellers who use Grab transportation service from six Southeast Asian countries, tourists like to visit ICONSIAM the most. Additionally, ICONSIAM has been chosen as a venue for many events, including conferences, seminars, entertainment activities, and world-class art exhibitions. By participating in the 'VIJITR 5 Regions' project in Bangkok, ICONSIAM will represent Thailand by showcasing the best of Thailand along with the best of the world on a landmark situated along the banks of the Chao Phraya River."
Prepare to be amazed by "The Legend of the Naga," a performance that is part of the VIJITR 5 Region (Central Region) project at ICONSIAM. It tells the story of four Naga families through the
spectacular "ICONIC Multimedia Water Feature," which is displayed four times a day during the event period from April 29 to 30 and May 1 to 4 at 8:00 p.m., 8:30 p.m., 9:00 p.m., and 9:30 p.m., and from May 5 to 7 at 7:00 p.m., 8:00 p.m., 9:00 p.m., and 10:00 p.m. Additionally, there is a Snap & Share activity that offers a chance to win an e-voucher worth more than 500,000 baht, as well as auspicious talisman stickers.
The "VIJITR 5 Regions" project was organised to showcase tourist attractions in the five regions of Thailand through storytelling that uses spectacular light, colour, and sound techniques. It is considered to be one of the activities that can promote Thai tourism in a unique and interesting way. It also encourages tourists to travel to all regions throughout Thailand in order to help distribute income to businesses in all five regions more evenly than ever before.
Come visit the "ICONIC Multimedia Water Feature," the longest multimedia water feature in Southeast Asia, in the "VIJITR 5 Regions" (Central Region) project under the concept "Moo Light Experiences VIJITR Mu (Telu)" from April 29 to May 7, 2023, at River Park, ICONSIAM. For more information, call 1338 or visit www.iconsiam.com.
