MR. D.I.Y., a leading home improvement retailer with the largest number of stores in Thailand, recently celebrated the opening of its 600th store at the ICS Lifestyle Complex, featuring a newly designed store concept that caters to mixed-use lifestyle customers in the Thonburi area. This milestone underscores the success of MR. D.I.Y.'s business operations in Thailand for the past seven years, with the aim of being top-of-mind for customers of all genders and ages. MR. D.I.Y. offers over 15,000 products in ten categories that meet the daily needs of everyone, in line with its branding communication campaign of 'The Everyday Store for Everyone.' The company promises 'Always Low Prices' to provide affordable solutions to its customers.
Mr. Arnupharp Kongmalai, Head of the Marketing Department of MR. D.I.Y. Thailand, said, "Since the opening of our first store in 2016, MR. D.I.Y. has received great support from customers, business partners, and over 6,500 employees across the country. Last year alone, we served more than 58 million customers and expanded to 72 provinces throughout Thailand. This year, we are proud to celebrate the opening of our 600th store at ICS, which is an important milestone for us. Our aim is to provide over 15,000 quality products in 10 categories that can meet the needs of every Thai in every day and every season, while maintaining our commitment to 'Always Low Prices'. This achievement emphasises our position as a leading home improvement retailer in Thailand. We would like to thank ICS for partnering with us and celebrating this success together."
"MR. D.I.Y. at ICS is the 600th store of MR. D.I.Y. in Thailand, covering an area of over 700 square metres with a newly designed store concept exclusively for ICS. The store features a conceptual design that combines the MR. D.I.Y. branding with the uniqueness of ICS, making it a store for everyone that provides happiness and a great customer experience every day. The store is decorated with special colours that match the ICS style, and has premium wooden walls for the first time in MR. D.I.Y. Thailand, catering to the mixed-use lifestyle customers in the Thonburi area as well as ICS's premium mass customers. The store aims to meet the needs of people of all genders and ages every day and every season, and provides convenient transportation options such as roads, boats, and the Charoen Nakhon station of the Golden Line BTS station," added Mr. Arnupharp.
Mrs. Suma Wongphan, Executive Vice President (Marketing) of ICONSIAM Co., Ltd. said, “ICS Lifestyle Complex is located across ICONSIAM and is designed with the concept of ‘Always A Good Day’, aiming to expand the success of ICONSIAM and turn it into a complete city. ICS adopts a ‘mixed-use’ model of retail, hotel, and office space, with a ‘partnership’ marketing strategy that collaborates with numerous prominent retail partners. As a result, ICS now has various outstanding stores and well-known brands that can serve customers' needs in every aspect. ICS also collaborates with and encourages our business partners to grow together with us in order to make ICS more complete, offering a wide range of products and services that serve the needs of customers in the Thonburi area on a daily basis. One of ICS's key partners is MR. D.I.Y.”
"As a business partner of MR. D.I.Y., ICS recognises the brand’s potential, as it has a strong brand reputation and continuously expands its store network. The fact that MR. D.I.Y. has grown to over 600 stores in Thailand shows how popular the brand is among its customers. The opening of a new store at ICS will completely serve the needs and demands of customers. It is a pleasure for ICS to work in partnership with MR. D.I.Y. to bring joy and an exceptional experience to customers in the Thonburi area, as well as all Thai customers nationwide, by offering quality products in 10 categories at affordable prices,” added Mrs. Suma.
Visit the newly designed store concept of MR. D.I.Y. exclusively at the 600th store located on the 3rd floor of ICS Lifestyle Complex. With over 700 square metres of space, the store offers more than 15,000 products. It is open every day from 10:00 a.m. to 9:00 p.m.
Follow MR. D.I.Y. on social media for more information and promotions: Facebook: @mrdiyTH, Instagram: @mrdiy.thailand, TikTok: @mrdiy.thailand, Line: @mrdiythailand, LinkedIn: MR.DIY Thailand, and YouTube: MR DIY Thailand.
