Porsche Thailand launches brand-new and refreshed Siam Paragon Studio
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Porsche Thailand launches brand-new and refreshed Siam Paragon Studio

Luxury city studio debuts latest ‘Destination Porsche’ corporate architecture

AAS Auto Service proudly announces the grand opening of the brand-new and refreshed Porsche Studio Siam Paragon on 25 May 2023.

This unveiling marks a significant milestone in the ongoing 30th anniversary celebrations of Porsche in Thailand. Embracing the latest “Destination Porsche” corporate architecture concept, this exquisite studio promises an unparalleled retail experience that is set to captivate both loyal customers and passionate fans of the brand.

As the automotive retail landscape undergoes a remarkable transformation, Porsche remains at the forefront of this movement. The refreshed Porsche Studio Siam Paragon invites visitors to immerse themselves in the renowned Porsche family spirit and embark on an unforgettable journey through the essence of the brand. Mr. Thanabodee Kulthol, Chief Executive Officer of AAS Auto Service, expressed his excitement, stating, “With our newly refreshed Porsche Studio Siam Paragon, we are delighted to offer visitors the opportunity to experience the soul of Porsche and engage with our iconic German sports car brand on a whole new level.”

Porsche Studios are an integral part of Porsche’s visionary Future Retail Strategy, embodying a cutting-edge urban retail format that places a strong emphasis on creating remarkable brand experiences. Located within the vibrant Pathum Wan District in Bangkok, the brand-new Porsche Studio Siam Paragon perfectly combines its luxurious setting with the latest “Destination Porsche” retail concept, creating a warm and contemporary boutique-like atmosphere that invites visitors to fully immerse themselves in the world of Porsche. The studio’s focus on hospitality ensures that every guest feels truly welcomed and valued.

Featuring ample space for up to three display cars, Porsche Studio Siam Paragon offers an up-close and personal encounter with Porsche’s exceptional craftsmanship. Alongside the breath-taking vehicles, the studio provides inviting communal spaces and a delightful coffee bar, allowing visitors to unwind and connect with fellow Porsche enthusiasts. For those seeking a more intimate experience, the private fitting lounge awaits, adorned with an extensive sample display. This dedicated area empowers customers to configure and personalise their dream sports cars, while near-limitless options are available both digitally online and through configurators in-store.

To enhance the customisation process, Porsche Studio Siam Paragon offers an impressive selection of materials from Porsche Tequipment and Porsche Exclusive Manufaktur. From digital exploration to first-hand sensory experiences, customers can browse through an extensive range of physical swatches, enabling them to feel the luxury and quality that Porsche embodies.

AAS Auto Service is excited to introduce this new and innovative retail concept to Thai customers and fans, reaffirming its commitment to delivering excellence in every aspect of the Porsche ownership experience. The new Porsche Studio Siam Paragon is poised to redefine automotive retail, elevating it to unprecedented levels of sophistication and customer engagement. Embark on an extraordinary journey and let the Porsche Studio Siam Paragon awaken your passion for the iconic German sports car brand.

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