Siam Piwat Partners with INNOCEAN in a Major Global Collaboration
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Siam Piwat Partners with INNOCEAN in a Major Global Collaboration

Leading retail and real estate developer teams up with Hyundai Motor Group's global marketing communication enterprise to co-create world-class projects

Siam Piwat Group, a renowned retail and real estate developer and the owner and operator of Bangkok's global destinations such as Siam Paragon, Siam Center, Siam Discovery, and a joint partner of ICONSIAM, ICS, and Siam Premium Outlets Bangkok, is expanding its premium global business ecosystem through a strategic partnership with INNOCEAN, Hyundai Motor Group's global marketing communication enterprise. This collaboration marks a significant step towards new business opportunities and international expansion for Siam Piwat Group's prestigious global destinations, further solidifying their recognition as a 'Global Admiration' for these establishments.

Thailand has consistently ranked among the world's top tourist destinations, according to numerous surveys. With its core strength in the Creative Economy and its rich cultural soft power encompassing Food, Film, Fashion, Fighting, and Festival, the country has uniquely attracted tourists, investors, and international organisations. South Korea, being a global trend-setter, has had a remarkable impact with its K-Culture influencing the world. The partnership between Siam Piwat Group, the leading developer of globally renowned destinations, and INNOCEAN, an innovative and creative force from South Korea, represents a major collaboration with boundless possibilities.

Mrs. Mayuree Chaipromprasith, President of Corporate Affairs and Communications at Siam Piwat Co., Ltd., stated, "As a leading developer of global destinations, Siam Piwat emphasises our 'Co-Creation and Collaboration to Win' strategies. We firmly believe in the limitless potential and capabilities of our strong business ecosystem through collaborations with top industry leaders, both local and international. Our alliance spans across various industries, leveraging the strengths of every affiliate to optimise new business opportunities, create ground-breaking milestones, deliver exciting new experiences, and, above all, achieve even greater and more sustainable success. This collaboration has contributed to Siam Piwat's 'Global Admiration' recognition, solidifying its position as the 'top-of-mind' choice among Thais and international visitors."

Looking ahead, the strategic partnership between Siam Piwat Group and INNOCEAN, a leading innovative global agency, will strengthen both companies' capabilities and unlock new business opportunities on an international scale. The alliance will facilitate knowledge and know-how sharing, foster innovation, creativity, and business expertise. Through this partnership, both parties will conduct in-depth consumer behaviour studies to gain insights for future business growth, allowing them to offer tailor-made and unparalleled retail experiences not only in Thailand and South Korea but also

worldwide. This collaboration serves as a testament to Siam Piwat's mission to be the 'Showcase of the World,' presenting Thai creativity and products to the global stage," Mrs. Chaipromprasith concluded.

Mr. Lee Yong-Woo, President and Global CEO of INNOCEAN, stated, "INNOCEAN is a global agency with over 33 overseas corporations in 23 countries worldwide. Our focus is on innovation, collaboration, and excellence. We continuously push boundaries, embrace new ideas, and seize opportunities. This global partnership with Siam Piwat aligns perfectly with our shared visions."

"For decades, Siam Piwat has been at the forefront of developing Thailand's global destinations. The company has earned recognition for its excellence, innovations, and unparalleled experiences. We are thrilled to partner with Siam Piwat. Our collaboration will unlock a vast network of strong affiliates and new business opportunities, extending beyond Thailand into the Asia-Pacific region. By leveraging our strengths, expertise, and abundant resources, we will achieve greater success, growth, and boundless achievements together."

SUBHEADLINE: Delivering World-Class Experiences with Two Popular K Pop-Up Shops

The combined strengths of Siam Piwat and INNOCEAN, particularly in creating unique and extraordinary experiences, will bring two K Lifestyle shops to Bangkok. These include the K-Ramyun Pop-Up Shop and another exciting pop-up shop at Siam Discovery, where everyone is invited to 'Come Play With Us.'

The "Boggle Boggle K-Ramyun Pop-Up Shop" is the first of its kind in Southeast Asia, offering visitors an immersive Korean “ramyun” experience. Guests will have the opportunity to savour the taste and indulge in this staple South Korean noodle dish while immersing themselves in trendy Korean lifestyle. K-Culture enthusiasts, especially Gen-Z, will have a blast experiencing the vibrant dining culture straight from South Korea to Thailand. The pop-up shop is located on the 3rd floor of Siam Discovery and will run from June 24th to July 31st, 2023. Additionally, another pop-up shop will soon open at Siam Discovery.

Siam Discovery is poised to become a global trendsetter in K-Culture. The past successes, such as the rapid sell-out of popular CARLYN bags within 11 minutes for two rounds, and the recent launch of the hottest new Korean brand, Kuho Plus, on the G floor of Siam Discovery, highlight its readiness to welcome various Korean brands and deliver extraordinary experiences to Thai customers and tourists from around the world.

These two lifestyle pop-up shops will serve as new attractions for Thai customers and international tourists. They represent the first co-creation effort between two leading companies from different countries. This collaboration will unlock more opportunities and foster boundless business growth while creating unique and unforgettable experiences for the future.

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