TCL Hosts Asia-Pacific Launch to Showcase Latest Innovations Designed to Expand Imagination and Ignite Passion
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TCL Hosts Asia-Pacific Launch to Showcase Latest Innovations Designed to Expand Imagination and Ignite Passion

TCL reveals exciting brand updates and new product range including Mini LED QLED TVS, Soundbars, and Domestic Appliances

TCL, the world's TOP 2 TV brand and TOP 1 98-inch TV brand, unveils its latest multi-category products for the Asia Pacific market.

From stunning picture quality with its 2023 C Series Mini LED and QLED TVs, to FreshIN+ air conditioner and a slew of upgraded domestic appliances to enable a healthier and more convenient lifestyle, TCL’s latest product line-up underscores its commitment to bringing customers in the region the very best in technological innovation.

TCL offers affordable premium products to our partners and consumers with our leading technology and production capacity. With our R&D capacity, we can offer best value at very good cost, giving customers more options to enjoy good products and services from TCL.

TCL takes the Top 2 TV brand position enjoying great success across Asia Pacific

As the world’s TOP 2 TV Brand according to OMDIA’s latest Global TV sets report, TCL is continuing to make its mark across all corners of the globe, with a focus on the Asia Pacific region. The brand is proud to be the No. 1 TV brand in Australia and the Philippines, and the No. 2 TV brand in Myanmar and Indonesia. In other key markets, such as Thailand, TCL announced they are rapidly rising up the ranks, testament to their commitment to providing millions of APAC customers with the innovative technology solutions they deserve.

“Asia-Pacific is our first stop towards globalisation. We have entered the international market since 1998. After 20 years of hard work, the entire development system in the Asia-Pacific is currently most stable. Major countries in Asia-Pacific have achieved good results. For example, the sales in the Philippines have achieved top 1. Meanwhile, the sales of two products in Australia have reached top 2. Other countries in the region are also growing very fast and well. For example, Thailand has achieved a 15 percent share as well as Vietnam. In the past two years, Hong Kong and Indonesia have been developing very fast. In Japan, the sales have begun to exceed earnings. So we are growing really fast in Asia-Pacific altogether.”

Expanding imagination through innovative display technology – introducing the latest generation TCL Mini LED with the 2023 C Series

A pioneer and a leader in Mini LED technology, TCL proudly introduced its latest generation technology, to audiences in APAC. The C845 is the newest addition to TCL’s Mini LED TV line-up, with more local dimming zones at work providing infinite contrast dimensions, high efficiency and wide luminous angle Mini LEDs to achieve the highest brightness levels to date of HDR 2000 nits available in 55’’, 65’’, 75’’, and 85’’ models and backed by AiPQ Processor 3.0, the TCL C845 delivers outstanding picture quality combined with unparalleled sound thanks to Dolby Vision IQ & Dolby Atmos.

Countless colors and endless entertainment with all-new C745 & C645 QLED TVs

For gamers, TCL introduced its new TCL C745 which combines QLED with Full Array Local Dimming technology, 4K HDR and industry leading refresh rate of 144Hz VRR and a 240Hz Game Accelerator for smooth, sharp and colourful HDR picture quality. The new TCL C645 is equipped with TCL QLED technology for outstanding colour expression, certified with Dolby Vision and Dolby Atmos and packed with a 120 HZ Game Accelerator, making it an excellent value option for those who seek high-quality and interactive home entertainment experiences.

TCL also unveiled its new 2023 Red Dot Award winning S64 Series Dolby Audio Soundbars, which pair perfectly with TCL TVs to guarantee silky smooth audio with rich bass tones, even with the volume turned right up.

Enhanced domestic appliances for a healthier, more convenient lifestyle

TCL also launched a suite of new products for the home with the aim of enabling a seamless and healthy connected lifestyle.

The brand shared updates on Air Conditioners, with its innovative Gentle Cool series with its new sleek, minimalist, easy-to-clean design and new FreshIN+ Series complete with industry first two-way air replacement system which not only brings in fresh air, but expels poor-quality air for a healthier indoor environment.

TCL also introduced its latest refrigerator and washing machine offerings to consumers in Asia to help them live healthier and more convenient lives.

“Our goal is to reach the top 2 sales in the Asia-Pacific market. We have let TVs into the market first and then air conditioners. Now the income from air conditioners is greater than that from TVs. Refrigerators and washing machines are coming soon.”

Developing sustainable technology for people and the planet: TCL’s commitment

As a leading consumer electronics company, TCL is committed to technology solutions which are socially responsible, have a low impact on the environment and are developed and manufactured in the most sustainable way.

As highlighted in the TCL ESG Report, TCL pledged to make significant reductions in order to improve its environmental impact. In a bid to protect the future of our planet, by 2025, TCL aims to reduce greenhouse gas emissions by 18%, water consumption by 27%, electricity consumption by 14%, natural gas consumption by 70%, and EPS consumption by 10%, and the use of large packaging materials by 6%.

Igniting passion in sports: TCL highlights new sponsorships for Asia Pacific market

TCL has long been a champion of sports, making it an integral part of its global strategy as it aims to strengthen its influence around the world. In Asia Pacific, TCL announced that it is supporting several leading teams and events across the region.

TCL is proud to be bringing the world's largest basketball tournament to the Philippines ahead of the forthcoming FIBA Basketball World Cup 2023, which will be hosted by multiple nations in Asia for the first time in its history.

Beyond basketball, TCL has set up a number of well-established partnerships with some of the world’s leading football teams, including the Spanish and Italian national teams as well as with one of the most iconic football clubs in the world, the English team Arsenal, which enjoys a large Asian fanbase. Catering to the needs of Aussie sports fans, TCL is also a proud sponsor of the Australian Football League and Melbourne Renegades cricket team.

“Our sponsorship strategy is focusing on sport. We believe sport is a common language for different countries and people. We use systematic indicators to enable us to know what kind of sports we are going to sponsor.”

Through this ambitious sponsorship pipeline, TCL hopes to further demonstrate its commitment to Asia Pacific, offering customers in the region access to the latest and greatest innovations and experiences.

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