Charoen Pokphand Foods PCL (CPF) and its business partner, Nichirei Fresh Inc., a prominent Japanese seafood supplier, are joining forces to create a more sustainable food supply chain.
This initiative is in response to the growing global demand for products that are produced using environmentally and ethically responsible practices. To align with the United Nations' Sustainable Development Goals (SDGs), the two companies have recently launched the "CPF-Nichirei Collaborative Biodiversity and Mangrove Ecosystem Protection" project.
As part of the project's kick-off activity, Mr. Motohiro Kiuchi, Group Leader of the Shrimp Group (Marine Products Procurement Group 2) at Nichirei Fresh Inc., along with Mr. Winai Danvattana, Consultant for Shrimp Farm Business and Head of the Working Group for Mangrove Strategic Plan in Trat province, and Mr. Sutee Smudraprabhud, CPF's CSR & Biodiversity Stewardship Director, led volunteers from CPF and the local community in cultivating 1,400 mangrove trees on a 2-rai coastal wetland in Tha Prig subdistrict of Trat province. The mangrove tree varieties grown include Spurred mangrove, Ceriops decandra, Red-brown mangrove, and Fish poison trees, among others.
Mr. Motohiro Kiuchi stated, "Nichirei is dedicated to conducting business ethically and responsibly, adhering to the principles of the 'Circular Economy' throughout the supply chain. We prioritize sustainable partnerships that focus on the environment, human rights, and favourable working conditions. This collaborative effort aligns with Nichirei's sustainability policy and aims to achieve the United Nations'
Sustainable Development Goals (SDGs) while helping mitigate the impacts of climate change. Furthermore, we recognize that Japanese consumers are increasingly demanding eco-friendly products."
"I've been to the CPF Grow Share Protect mangrove forest several times and am very impressed. I'm pleased that Nichirei initiated the mangrove forest conservation collaboration project with CPF. This joint effort promotes sustainable seafood sourcing and restores the mangrove ecosystem and coastal natural resources, both of which are essential components of the shrimp supply chain. As the market leader in Japan, Nichirei emphasised that growing mangrove forests is our mission to ensure the sustainable growth of the shrimp business,” Mr. Motohiro continued.
Mr. Winai Danvattana stated that, “As the world's leading food producer, CPF prioritises resilient food security and is committed to sustainability in food production. In response to the global initiative to reduce greenhouse gas emissions, as the company is dependent on natural resources, we are emphasising that every mouthful is meaningful and promoting sustainable consumption for a sustainable world. In addition, we have consistently contributed to the growth of our business partners based on the commitment to safeguarding biodiversity and upholding the ecological balance in the long term.”
“This collaborative effort demonstrates that two companies share a commitment to ethical and environmentally responsible business practices. Today's global consumers seek out products derived from ethical production processes. This offers the company and its partners new opportunities for sustainable growth,” concluded Winai.
"I have visited the CPF Grow Share Protect mangrove forest several times and have been greatly impressed. I am pleased that Nichirei initiated this collaboration with CPF for mangrove forest conservation. This joint effort promotes sustainable seafood sourcing and restores the mangrove ecosystem and coastal natural resources, which are vital components of the shrimp supply chain. As the market leader in Japan, Nichirei emphasises that growing mangrove forests is our mission to ensure the sustainable growth of the shrimp business," added Mr. Motohiro.
Mr. Winai Danvattana emphasised, "As the world's leading food producer, CPF prioritizes resilient food security and is committed to sustainability in food production. In response to the global initiative to reduce greenhouse gas emissions, as a company reliant on natural resources, we emphasise that every mouthful matters and advocate for sustainable consumption to create a sustainable world. Moreover, we have consistently contributed to the growth of our business partners by safeguarding biodiversity and maintaining ecological balance in the long term."
"This collaborative effort demonstrates the shared commitment of both companies to ethical and environmentally responsible business practices. Today's global consumers actively seek out products derived from ethical production processes. This partnership presents new opportunities for sustainable growth for the company and its partners," concluded Mr. Winai.