In 2022, the world witnessed a staggering 255 billion new app downloads, accompanied by a whopping $67 billion spent at app stores.
With users spending an average of five hours per day on their mobile phones, equivalent to over a third of their waking hours, the mobile advertising spend reached an impressive $336 billion.
In the midst of this viral app culture where change is constant, maintaining a competitive edge becomes an ongoing challenge. To navigate the dynamic world of app design and development, you need data.ai, the industry-leading specialist in these matters.
"By harnessing the power of artificial intelligence and machine learning, data.ai offers robust tools that cover the entire app lifecycle. These tools ensure that each customised mobile application meets specific needs as you engage, acquire, retain, and monetise users," summarises David Kim, Managing Director, APAC, data.ai.
While developing economies are embracing app culture, one notable example being Thailand ranking among the top 20 countries for consumer spend, it is essential for app creators to understand where people are investing their money. Thai users spend an impressive 4.7 hours a day on their mobile devices, with shopping apps, including the rapidly growing "buy now pay later" apps, dominating the market. In the finance sector, personal loans, mobile banking, digital wallets, and payments are the top categories. In the media and entertainment landscape, apps like You, Viu, and Netflix reign supreme, with the latter being the most searched video streaming term. Short Video Streaming apps have seen a remarkable revenue growth of 140%, largely driven by TikTok. Gaming encompasses role-playing games such as Genshin Impact, match games, and Battle Royale games like Free Fire.
data.ai provides comprehensive downloads, revenue, and engagement metrics for all these categories, delving into granular details. Its tools offer a panoramic view of the app landscape, pinpointing trends, highlighting top-performing apps, and uncovering avenues to acquire new users.
"We provide insights into app store optimisation, enabling you to understand the search terms used in your category and tailor your app accordingly," says Kim. data.ai's data on advertising reveals the creatives used to drive ad campaigns and prompt downloads, giving you valuable insights into how your competitors approach the target market.
"We delve into engagement data, such as app usage metrics and the impact of new features on your app's popularity. If you're considering expanding your business into a new market or sector, our data provides valuable insights into the ease or difficulty of breaking in," Kim explains.
To enhance the propensity for purchases, data.ai equips you with the necessary signals. Subscription-based businesses, including dating apps, receive intelligent support to foster growth.
The mobile phone has revolutionised global communication and transformed our lives. The mobile strategy landscape has undergone remarkable evolution in just a few years. Amidst the overwhelming noise, data.ai ensures you stay informed about what truly matters and empowers you to make data-driven decisions.
Last year alone, consumers downloaded over 255 billion apps and spent a staggering $167 billion on them. Brands responded by investing over $336 billion in mobile advertising. This year, people are projected to spend over 5 hours per day on their mobile devices.
Download data.ai's (formerly App Annie) State of Mobile Report now and uncover the following insights:
Link: https://www.data.ai/en/go/state-of-mobile-2023/
• Explore country-specific mobile rankings, revealing revenue, download statistics, and time spent for 30 countries.
• Understand the impact of macroeconomic factors on mobile usage and the time users spend on mobile devices.
• Stay informed about the latest mobile ad spend trends and discover which categories are driving growth.
• Gain valuable insights into new spending priorities and price sensitivity within the retail app sector.
The State of Mobile report is a trusted resource, read by over 70,000 industry professionals seeking a competitive edge. Don't miss out on this opportunity to stay ahead of the curve.