TAT has unveiled the top 20 captivating wellness itineraries that have garnered attention from wellness travelers across the globe. Recently, the Tourism Authority of Thailand organised the Thailand Wellness Business seminar, aiming to inspire health and wellness providers to enhance their offerings and appeal to the global wellness tourism market. The highlight of the seminar was a wellness itineraries contest, which attracted numerous participants and proved to be a success.
Aligned with the Thai Government's Thailand Wellness Economic Corridor (TWC) strategy, the Thailand Wellness Business Make Over campaign strives to promote high-value health and wellness tourism, enticing wellness enthusiasts worldwide. TAT has taken the initiative to bolster the potential and competitiveness of Thai health and wellness providers.
Among the 20 programs, three received the "BEST 3 PROGRAM AWARDS" for Wellness Tourism. These include A Dream of Lanna Wellness by Fah Lanna Spa Chiang Mai, The Wellcation Experience by Varana Krabi, and The VLCC Holistic Body & Mind Detox Ritual by VLCC Clinic Cha-Am Hua-Hin. Additionally, the Outstanding Program 12 route comprises notable offerings from various establishments, such as Aonang Princeville Villa Resort & Spa, Tubkaak Krabi, Divana Scentuara Spa, The Athenee Spa, Wellness Sala, Play La Ploen, Amaravati Wellness Center and Origan Spa, Abhaibhubejhr Day Spa, Natural Wing Health Spa & Resort, Panacee Wellness Khao Yai, U Spa Chiangmai, Rarinjinda Wellness Spa Resort, and Bandara Spa.
Mr. Apichai Chatchalermkit, the Deputy Governor for Tourism Products and Business, highlights the intriguing modified wellness programs developed by operators during the Make Over workshop. These programs perfectly embody TAT's concept of Meaningful Wellness, which serves as this year's strategy for creating wellness products. All the winners will be showcased and promoted through TAT's marketing events throughout the year. TAT is confident that these 20 programs will offer a new and valuable dimension for wellness enthusiasts worldwide.
