With the subsiding of Covid-19, public awareness of healthcare has surged, and the beauty business is experiencing a notable resurgence in growth and expansion. The International Society of Aesthetic Plastic Surgery (ISAPS) reported that Thailand's plastic surgery and beauty industry contributed to a market growth of 60 billion baht in 2022, a significant increase from 30 billion baht in 2017. The industry's value is projected to reach 2.16 trillion baht, a staggering 7.14 trillion baht by 2027, with an average annual growth rate of 13.9% (CAGR 2017 to 2027) or a 2.5-fold increase.
In line with this emerging trend, Dr. Pongtheera Setthanawarakul, founder of Vincent Clinic, shares professional insights into the beauty business in Thailand for the second half of 2023. "The plastic surgery and beauty industry continues to expand following the economic recovery. Demands for improved images are increasing, particularly concerning facial fine lines and wrinkles that indicate signs of aging. The advancement in beauty technology, safety measures, and visible results has led to intense competition among Thailand's beauty industry. The country is renowned in Asia for its superior services and value for money, attracting a growing interest, especially among customers from the Middle East countries."
Vincent Clinic's policy is anchored in providing premium quality services with a high standard of safety, delivered by an experienced medical team from all disciplines, ensuring customers, especially white-collar professionals, receive world-class materials and cutting-edge technology at reasonable prices.
The clinic's key-driven strategy is the rhinoplasty with SSTP technique, offering a balanced and glamorous look with a strong focus on safety. The SSTP technique features a distinctive approach in re-constructing the shape of the nasal bridge to achieve a new look with a soft, natural slope, suitable even for patients with limited nasal skin space.
The SSTP surgery offers several advantages, including increasing "space" around the surgical area, adding "volume" to the nasal bridge height, re-adjusting the "nose tip" to enhance the pointy tip, and employing "post-surgical stitch" for faster recovery and reduced swelling.
Dr. Pongtheera further emphasises, "To ensure absolute patient satisfaction, we offer Lunio 3D technology, Thailand's first and most precise virtual look evaluation. The scanning technique provides a 180° perspective coverage, delivering a 3D facial record with high-definition details, allowing patients to design their own nose shape before the surgery, in collaboration with the medical expert team. This fosters smooth communication between patients and doctors, ensuring an impressive 99.99% satisfaction rate. If the desired results are not achieved, patients can discuss their concerns with the surgical team for further consultation and adjustments to suit their preferences."
Vincent Clinic provides comprehensive beauty solutions, including breast augmentation, liposuction, double eyelid surgery, lip surgery, chin augmentation, non-surgical facial contouring, as well as skin services and laser surgery, all supported by a pre-evaluation process.
The clinic's core vision is to provide holistic beauty operations with the highest safety standards, ensuring equal treatment for all patients, with plans to expand the customer base to include senior citizens and teenagers. Located in the heart of Sukhumvit, Vincent Clinic plans to increase its space to over 4,000 sq. meters, alongside 20 surgical rooms, enabling them to conveniently serve 3-4 times more customers per day.
Dr. Pongtheera advises, "Patients interested in rhinoplasty should carefully consider treatment services based on international standards, surgical team expertise, safety measures, and high-quality equipment certified by reliable institutes with proven track records. Pre and post-treatment services are also crucial to ensure consumers' ultimate satisfaction and safety, without leaving any side-effects or permanent illnesses. Patients with premedication control and those taking regular vitamins or supplements should consult with the doctor and inform the chosen clinic before the treatment, as these medications may affect the surgical procedures and recovery from swelling."
In a world where beauty and confidence go hand in hand, the competition in the beauty industry is rising to meet emerging demands from all genders, age ranges, and nationalities, who value enhanced appearances for increased confidence and a positive self-image. As such, it is essential for patients to weigh their treatment decisions based on high standard services, safety levels, ethical standards, and comprehensive pre and after-treatment services to ensure ultimate results and satisfaction.
