Chow Tai Fook Jewellery Company Limited, a luxury jewellery brand based in Hong Kong, participated in the Hong Kong Trade Development Council (HKTDC) event, "Think Business Think Hong Kong," held in Bangkok, Thailand.
Through this event, Chow Tai Fook aimed to bolster its brand's growth by forging stronger connections with the Thai market, showcasing technological advancements, and highlighting its sustainability goals.
Chow Tai Fook recognises the shared affinity and demand for gold in both Hong Kong and Thailand. In Chinese and Thai cultures, gold symbolises wealth, prosperity, and good fortune, making it an integral part of celebrations, such as weddings, religious ceremonies, and festivals. As a leading jewellery business, Chow Tai Fook capitalises on the cultural significance of gold in both regions, using it to its advantage.
Po Liu, General Manager at Chow Tai Fook Jewellery Company Limited, expressed enthusiasm about the event, stating, "This was a fantastic opportunity to showcase our latest collections, such as the HUÁ Collection and the Thailand Exclusive Collection, while reinforcing our brand's legacy and expertise in gold and jewellery craftsmanship. As a diamond sponsor, we remain committed to supporting HKTDC's efforts in creating a platform for Hong Kong businesses to expand into fast-growing markets and connect with the Thai community."
Ronald Ho, Regional Director for South East Asia and South Asia of HKTDC, shared the main goal behind hosting the event, saying, "Our primary objective is to promote Hong Kong's strengths in merchandise and services and introduce the city's latest developments. We aim to demonstrate to the Thai business community that Hong Kong is the premier international business hub in Asia, offering an excellent investment and business platform for Thai enterprises to maximise opportunities in China."
In addition to embracing technology and innovation, Chow Tai Fook is committed to sustainability for the future. The company has implemented several innovative initiatives to enhance online customer experiences. Moreover, it is dedicated to incorporating sustainability throughout its business operations, focusing on key pillars of Craftsmanship, Innovation & Technology, Responsible Sourcing, People, Resource Efficiency & Carbon Reduction.