Tyson Surprises with a New Campaign Showcasing "Delicious Beyond Expectation" - Endorsed by Renowned National Food Expert 'Chef Pom'
Tyson, a global pioneer in food and protein innovation, has unveiled its latest campaign, "Tyson Chicken – A Delight Beyond Expectation." Presently, Tyson offers an array of 12 uniquely delectable flavours in their frozen cooked chicken products, all stemming from cutting-edge research centres across the globe, ensuring a level of deliciousness that surpasses expectations. These products have garnered the endorsement of M.L. Kwantip Devakula, more famously known as Chef Pom, a nationally acclaimed nutrition and culinary authority, who has proudly embraced the role of Tyson's latest ambassador in Thailand. Alongside this launch is the introduction of a new 1kg pack, a direct response to the growing demand for larger packaging to cater to families, caterers, and restaurants.
Tyson International APAC Co., Ltd., a premier global leader in food and protein innovation, proudly introduces their latest campaign, "Tyson Chicken – A Taste Beyond Expectation, Certified by Chef Pom!" The flavour and texture of Tyson products have been meticulously developed, incorporating an innovative 3X coat technology to achieve an irresistibly crispy fried chicken, along with the groundbreaking innovation of vacuum marination, ensuring every Tyson meat product is bursting with flavour, juiciness, and tenderness. With a variety of 12 flavours, ranging from Japanese-style karaage chicken to American-style buffalo wings, grilled tender chicken, and chicken nuggets, these culinary creations have received a resounding thumbs-up from the esteemed Thai chef, Chef Pom, Tyson's newly appointed representative. Furthermore, Tyson's ready-to-eat frozen chicken products offer a hassle-free and convenient preparation process, catering to the demands of modern lifestyles.
In the realm of sought-after chefs, few names shine brighter than Chef Pom's. With over two decades of experience in the culinary industry, her gourmet expertise holds national acclaim. Chef Pom is renowned for her meticulous attention to taste, quality, and ingredients in every culinary masterpiece she creates and enjoys. As Tyson's spokesperson, she personally tests and approves every product to ensure its top-notch quality. The excellence of Tyson Chicken surpasses expectations, earning Chef Pom's coveted seal of approval, and she enthusiastically encourages everyone to experience its remarkable taste.
Tyson International APAC maintains an ongoing commitment to research and development, continually devising culinary innovations tailored to each local palate. Currently, the company is investing in the establishment of 13 R&D centres worldwide to deliver flavours that meet the exacting standards of today's consumers. Beyond research, Tyson has expanded its reach across diverse customer segments. Insights from consumer surveys highlighted the demand for larger packs of Tyson Chicken. In response, the company introduced the 1kg packaging option, catering to larger families and food service providers seeking excellence, convenience, value, and affordability. These products are exclusively available at 40 Makro branches, spanning Greater Bangkok and major cities.
Tyson chicken products offer an array of flavours to suit every palate, and their Exceptional Taste has garnered the enthusiastic endorsement of Chef Pom as a must-have for every household. Tyson's ready-to-eat frozen chicken products are readily accessible at leading supermarkets and modern retail outlets nationwide, including Lotus's, Lotus's Express, Lotus's Go Fresh, Big C, Mini Big C, Central Food Hall, Tops Market, Gourmet Market, Home Fresh Mart, Villa Market, Foodland, MaxValu, and Rimping. They are also available online through the websites www.tyson.co.th, LINE: @tysonfoods, Shopee: https://bit.ly/3EkENs5, Lazada: https://bit.ly/3bf9YZC, and FOODPANDA. Stay updated with the latest news about Tyson on Facebook: Tysonbrandthailand and Instagram: @tysonbrandthailand.