Major Development PCL, the esteemed developer known for its high-end and Pet-Family Residences, creates a turning point in Thailand’s real estate industry by creating new standards for residential development under the Major Petscape concept for the living and lifestyle of humans and their pets.
The company also joins forces with over 60 partners and experts for human- and pet-friendly Non-Toxic and Zero VOCs interior and exterior design while also underlining the importance of forming a pet-loving community. Under the new definition “MAJOR Pet Family Residences”, Major Development is truly the first brand that allows residents and their beloved animals an equal living and ownership under the Lifelong Promise as #PetFamilyResidences commitment, making the company the true pioneer and leader that creates a pet living space in ‘all projects’.
Khun Petrada Poolvoralaks, CEO of Major Development PCL, saidMajor Development is a brand committed to becoming a LifeScape Developer which focuses on creating not just residential projects but also a lifestyle that responds to all requirements in life in order to ensure sustainable living. The company also pays full attention to the standards of MAJOR Craft & Quality and Pet Humanisation lifestyle which makes the brand unique and different from all others in the real estate industry when it comes to the development of both low-rise and high-end condominiums. Under the perspective on equality, we aim to respond to the need for perfect co-living between residents and their pets because “pets are important family members that should be treated equally”. As the pioneer and leader in Pet Family Residences with over 20 years of experiences in the industry, Major Development now initiates the Major Petscape concept designed to create the best co-living experiences between humans and their pet friends. The Major Petscape concept comprises of four core practices: Petscape Guide, emphasising co-living practices; Petscape Design, designing commitment and the selection of pet-friendly materials; Petscape Privilege, offering privileges for pets; and Petscape Community, the creation of a community for pet lovers.”
According to research data from Euromonitor and the Department of Business Development under the Ministry of Commerce, it is found that pet-related businesses have grown despite the Covid-19 pandemic. The pet market is expected to grow by 7.2% annually in 2026 (CARG – Compound Annual Growth Rate) especially in Asia. Likewise, Thailand’s pet market is also expected to grow from 8.4% annually (CARG) in 2021 to 66.748 billion baht in 2026. Besides, according to a quantitative study from Mahidol University’s College of Management (CMMU) conducted among 1,046 subjects, it is found that 80.7% of pet owners are single while 19.3% are married. 18% of subjects keep pets because they want to help them and also due to pet healing benefits including increased happiness. Keeping pets increases the level of Oxytocin by 20%, brings about good mental health, reduces the risk of high blood pressure and heals the body as well as the soul.”
The overall growth of the pet market is in accordance with the number of Major Development families which currently sees over 1,000 pets registered as residents. When compared to 2021, the number of pets registered with condominium juristic persons has increased significantly from 27% to 38% and 52% in 2022 and 2023 respectively. With the rising number of registered pets and the brand’s initiative for 100% co-living between residents and their pets in all projects, Major Development reaffirms its position as the “true leader” and creates a significant and meaningful turning point, far beyond just being pet-friendly. Under the ‘MAJOR Pet Family Residences’ commitment, the company has established “new standards” to enhance the co-living livelihood and lifestyle of residents and their pets, making it the first and only brand to have allowed residents and their pets to live together in a specially designed space in response to the lifestyle of humans and their furry friends.
Khun Petrada added thatBy definition, MAJOR Pet Family Residences is reflected concretely in all perspectives — starting from Petscape Design, which aims to expand the area of happiness for residents and their beloved pets in each projects such as Metris District Ladprao Condominium whose design focuses on Craft & Quality and Pet-Friendliness following the understanding of consumers in terms of behaviours and their preferences. To break the barrier of pet categories in response to different interests, new common areas are designed such as Multi-Pet Playroom for alternative pets like rabbits, chinchillas and African pygmy hedgehogs; Cat Haus reserved exclusively for felines; and Pet Park, a large outdoor exercise area for canine activities. Furthermore, the company has also stipulated new standards with regard to the selection of Non-Toxic and Zero VOCs construction materials and interior architecture which are human- and pet-friendly. New innovation and technology are also utilised for residential cooling system and germ elimination including Solar Attic, Organic Care, Duraclean A+, Nanoe™ X air & odour purifier and UV Care254 Airflow. Petscape Privilege will also be on offer as a special privilege for pets since their first visit including PET-kit and Petscape Welcome Package to welcome them to the Major Development family. Pets are also entitled to participate in various activities free of charge all year round including pet workshops, concerts, fairs and offsite events. Currently, the company has more than 60 pet business partners including Thonglor International Pet Hospital, Kachavet Pet Hospital, LION Pet Care, Royal Canin, PETClub, Bake n Bone, Doquabistro, Mellow Pet Shop, PAWxPAW and MEWRE.
This year, Major Development has transformed positive experiences and impression from pet-loving residents into a marketing communication campaign to tell the tale of ‘MAJOR Pet Family Residences’ through a movie ad titled “Lifelong Promise as #PetFamilyResidences” to create public awareness with regard to the brand’s commitment and its position as a true leader who creates co-living residences in all projects.
Khun Sorasak Songnapwuttikul, Executive Creative Director at Wunderman Thompson (Thailand), said “The company has incorporated the brand’s 20-year commitment to create co-living residences for humans and their pets with an insight from Khun Petrada as a pet lover who believes that both pets and their owners should share happiness among each other. This is the idea behind ‘MAJOR Pet Family Residences’ that is translated not just as pet-friendly but in fact as a treatment towards pets as “family members”. Such an insight is communicated through both pets and owners in the Major Development family.”
Khun Sathita “Bum” Patcharoen and Khun Sukanya “Ann” Thong-in together with Soju (pet dog), representatives from the Major Development Pet family, said “We are extremely delighted to see the co-living atmosphere and environment at Major Development’s condominium projects. There, we have good communities and good neighbours while all staff love and welcome pet animals just like residents. A large common area is provided for pets. Regulations are also implemented so that pet-owner and non pet-owner residents can live equally and harmoniously. Major Development is an ideal place for people looking for pet family condominiums.”
MAJOR Pet Family Residencessets a new standard for the real estate industry that defines unique yet touching market positioning. As a true expert in pet family condominiums created and designed by pet lovers, all Major Development projects ensure 100% co-living between residents and their cuddly friends. The company continues to move forward towards the development of full co-living functions and aims to transform co-living and lifestyle happiness into a pet-loving community for sustainable happiness.
"Lifelong Promise as #PetFamilyResidences”
#MajorDevelopment #PetFamilyResidences #MajorPetFamily #PetScape #LifeScape
