Frasers Property (Thailand) Public Company Limited (FPT), a premier integrated real estate platform in Thailand, has been honoured by Frost & Sullivan, a renowned global research company, with the 2023 Thailand Company of the Year Award for its distinguished role as a leading integrated real estate developer.
This prestigious accolade underscores FPT's exceptional performance and leadership within the international real estate arena, encompassing areas such as business and financial achievements, growth strategies, holistic customer experiences, innovation, and branding equity.
Mr. Thanapol Sirithanachai, the Country CEO of Frasers Property (Thailand) Public Company Limited, expressed his pleasure at receiving this recognition. He emphasised how the award highlights the robustness and adaptability of Frasers Property Thailand's integrated real estate platform, spanning diverse asset classes. Being a prominent real estate developer in Thailand, FPT is committed to reinforcing its position through a balanced portfolio and sustainable revenue streams. Moreover, FPT aims to remain at the forefront of market trends while expanding its market presence. The company's unwavering dedication to community engagement and environmental stewardship, as demonstrated through its 2050 net-zero commitment, stands as a foundational pillar of its corporate values. Mr. Thanapol Sirithanachai affirmed that moving forward, FPT will continue its journey of responsible and sustainable growth, steadfastly upholding its comprehensive approach to achieving success.
Despite navigating market challenges and economic uncertainties, FPT has exhibited remarkable growth in profitability. According to Frost & Sullivan, the company's success can be attributed to strategic initiatives such as internal improvements, expanding opportunities, and inorganic growth:
- Internal Improvement Measures: FPT has implemented capital management strategies and operational transformations, achieving a balanced portfolio that encompasses both residential property sales revenue and recurring income streams from industrial and commercial businesses.
- Expanding Opportunities: FPT has diversified its offerings to cater to a wide spectrum of customer needs, offering flexible options that match demands across various price points.
- Inorganic Growth: FPT's expansion of its industrial business into Indonesia and Vietnam has bolstered its recurring revenue stream.
Melvin Leong, Senior Director of Frost and Sullivan, lauded FPT's exceptional capabilities in addressing customer needs, boosting productivity, and enhancing overall experiences. He emphasised the driving force behind FPT's resilient and sustainable growth, attributing it to the company's unwavering commitment to delivering high-quality solutions and services, combined with a robust focus on sustainability-driven assets.
FPT remains a front-runner in Thailand's competitive market by seamlessly integrating live, work, and play spaces. The company sets itself apart through unique and comprehensive propositions in the residential, industrial, and commercial property segments.
Integrated focus across residential, industrial, and commercial segments
As a leader in the local residential real estate sector, FPT adopts a "Build upon old foundations, growth on new grounds" strategy, maintaining the quality and innovation of its products. The company launches housing projects across various price points, with a particular emphasis on the luxury segment targeting high purchasing power customers. Sustainability remains a priority, showcased through eco-friendly practices like green materials, energy recovery ventilation, and electric vehicle charging. The Home+ mobile app streamlines communication for homebuyers, facilitating tasks such as home booking, loan applications, house inspections, and loyalty programs. FPT's vision for the app's evolution includes transforming it into a marketplace platform for local businesses and residents to engage in goods and services trading within their community.
With a preeminent position as the leader for factories and warehouses development in ASEAN, boasting an asset under management of 3.5 million square meters, FPT has diversified its recurring revenue stream by managing its portfolio in Thailand while extending its presence to Indonesia and Vietnam. Utilising the "Be prompt, Be Different" strategy, FPT offers both an on-demand Ready-Built solution, catering to customers with minimal requirements, and a customised Built-to-Suit solution tailored to specific functions. Responding to evolving market demands, FPT introduced the "Built-to-Function" solution, designed specifically for logistics providers and owner-occupiers requiring specialised warehouse functions. Leveraging cloud-based technology and AI applications, such as AI-driven security systems, remote monitoring, and drone inspections, FPT ensures sustainability for its customers. In line with the Group's 2050 net-zero carbon goal, FPT's commitment to green buildings has garnered over 500,000 square meters of LEED Gold, Silver, or Certified endorsements.
With a robust portfolio of five Grade A office buildings in Bangkok's CBD – namely, Park Ventures, Sathorn Square, FYI Centre, Samyan Mitrtown, and Silom Edge – FPT is recognised for its prime-grade office buildings. The company strives to uphold high standards and services while staying ahead of market trends, particularly in innovation and sustainability. FPT's commercial portfolio has garnered multiple accolades and awards, including LEED's highest levels of platinum and gold, platinum-level wins from BSA Building Safety Awards, and recent WiredScore Platinum and Gold certificates, acknowledging buildings with future-proof technology infrastructure and outstanding digital connectivity.
Introducing "Core & Flex," a comprehensive office space service that combines standard office spaces (Core) with flexible spaces (Flex), FPT caters to diverse tenant needs. This offering provides tenants with the flexibility to choose from a range of Core and Flex office options situated in prime office buildings within the capital city, ensuring precise requirements are met.