CAMPARI GROUP Managing Director South East Asia & India, Mr. Daniel Schwalb, and BKK Social Club's Beverage Manager, Mr. Philip Bischoff, joined forces to host the grand "NEGRONI WEEK Opening Night" at BKK Social Club, ranked 14th in the World’s 50 Best Bars List 2022.
This prestigious event featured a special guest bartender, Mr. Giorgio Bargiani, the Global Brand Advocate for 1757 Vermouth di Torino. The occasion marked the 11th edition of NEGRONI WEEK, an event that celebrates the timeless connection between CAMPARI and the world of mixology while raising funds for the charitable partner Slow Food.
NEGRONI WEEK 2023 is all about celebrating the indispensable role of Campari in creating the iconic Negroni cocktail and honoring the bartenders who craft it with precision and passion. The Slow Food Negroni Week Fund provides direct support to those in the hospitality industry. Throughout the week, cocktail enthusiasts can enjoy a variety of Negroni cocktails, from classic recipes to innovative creations, at leading bars and restaurants. Events include a boozy brunch, an elegant dinner cruise with delectable food and drinks, and a lively bar hop. These activities not only pay tribute to the artistry of bartenders but also give back to society through The Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen.
As part of the celebration of the enduring bond between Campari and bartenders worldwide, nine renowned international guest bartenders have descended upon Bangkok to paint the town red alongside local talents.
1757 Vermouth di Torino (Cinzano) Masterclasses
On September 18th, Giorgio Bargiani, the Global Brand Advocate for 1757 Vermouth di Torino (Cinzano), took center stage at BKK Social Club as a guest bartender. He not only crafted his signature twist on the Negroni but also hosted an enlightening masterclass on Vermouth earlier in the day from 1-3 pm at the Four Seasons Hotel Bangkok by the Chao Phraya River. This masterclass kicked off Negroni Week in Thailand with an inspiring session.
Giorgio Bargiani, an influential figure in the global mixology scene, has received numerous accolades, including Best International Bartender of the Year at the Tales of The Cocktail Spirited Award 2023 and Best Italian Bartender Abroad at the Bargiornale Awards 2020. His inclusion in the 30 Under 30 list of Code Hospitality in 2019 underscores his exceptional expertise in the hospitality industry. During the masterclass, Giorgio shared insights into 1757 Vermouth di Torino and the rich heritage of Cinzano, a brand that epitomizes Italian culture and traditions.
For more information about the exciting events happening during Negroni Week 2023, please visit www.negroniweek.com. Follow the buzz on social media with #NegroniWeek, #Negroni, and #NegroniWeek2023, and stay connected with @Campariofficial and @imbibe.