Siam Piwat Group, a leading retail estate and retail developer, and operator of global destinations such as Siam Paragon, Siam Center, Siam Discover, and a joint partner of ICONSIAM, ICS, and Siam Premium Outlets Bangkok, has solidified its position as a developer of premier destinations worldwide. This achievement is attributed to its Co-creation and Collaboration to Win strategies, which have earned it a stellar reputation globally. These destinations have captured the hearts of people in Thailand and around the world, and they are consistently chosen as venues for numerous major international events by luxury brands and world tour events throughout the year-end period in 2023. These selections reflect the trust and confidence of the group's partners and underscore Siam Piwat's strength and readiness to elevate Thailand to a global destination.
Siam Piwat’s destinations have been selected as preferred venues by global brands for world-class mega-events, further establishing its leadership in the luxury market.
'HERMÈS IN THE MAKING IN BANGKOK' Exhibition – November 25 - December 3, 2023, at The Pinnacle, 8th Floor, ICONSIAM
ICONSIAM has been chosen as the venue by Hermès for "HERMÈS IN THE MAKING IN BANGKOK," a grand traveling exhibition showcasing the luxury brand's expertise in sustainability and social responsibility. Attendees will have the opportunity to learn about Hermès' artisans and gain insight into the brand's unique spirit of creativity and innovation. The exhibition will also feature interactive games and activities, promising an extraordinary experience that stretches the boundaries of imagination.
Bulgari’s “Magnificent Wonders” festive displays, November 30, 2023 - January 16, 2024, Parc Paragon, Siam Paragon
The globally renowned brand Bulgari collaborates with Siam Paragon to infuse the spirit of festivity into the shopping mall under the theme "Magnificent Wonders." A one-of-a-kind Christmas tree radiating joy and hope will take centre stage in Parc Paragon, and the Jewel Zone will transform into an exclusive magnificent festive display, complete with a spectacular illuminated tunnel shining brilliantly at night throughout the festive season. This collaboration underscores Siam Paragon’s position as one of the world's premier luxury destinations.
Cartier’s “Fabulous House”
Get ready to experience the magic of Cartier, the famed French jewellery and watch brand, as they transform ICONSIAM into the land of imagination with an exclusive installation titled “The Fabulous House.” It captures the exquisite beauty of the brand’s historic boutiques across three countries, flown to Thailand to bring happiness to all. The installation is open to the public for those wishing to experience the magic and capture memorable photos from December 6, 2023, to January 7, 2024, at ICONSIAM.
Delivering experiences beyond expectations
Siam Piwat Group’s shopping centres serve as arenas for global art and culture. These spaces are nexus points where culture, art, and fashion converge, enabling Siam Piwat to create unprecedented experiences that exceed expectations and cannot be found elsewhere. They also provide a platform for diverse communities to share ideas and experiences that are hard to come by elsewhere.
“Monet & Friends Alive Bangkok”
Don’t miss the world-class immersive digital art exhibition “Monet & Friends Alive Bangkok” – From today until January 7, 2023, at the Attraction Hall, 6th Floor, ICONSIAM
Experience world-class art at the immersive digital art exhibition "Monet & Friends Alive Bangkok," presented by Grande Experiences in collaboration with Live Impact Events, a world-class experience creator, and ICONSIAM, the global landmark along the Chao Phraya River. This exhibition marks the first time that Thai audiences can immerse themselves in the visuals and sounds of 19th-century Europe through the masterpieces of Claude Monet, one of the world’s most influential French impressionist artists, as well as works by 14 other artists, all presented in an immersive digital art exhibition under the theme "An Immersive Adventure into French Impressionism."
“Xu Hongfei World Tour Exhibition – Thailand: Love in Siam”
Don’t miss “Xu Hongfei World Tour Exhibition – Thailand: Love in Siam” – From today until December 20, 2023, at Napalai Terrace, 7th Floor, ICONSIAM
ICONSIAM has been chosen as the exclusive venue in Thailand for the Xu Hongfei World Tour Exhibition – Thailand: Love in Siam. This exhibition features globally acclaimed sculptures from the prestigious Guangzhou Sculpture Institute, created by renowned Chinese artist Xu Hongfei. His highly successful Chubby Women in Thailand sculpture series has been showcased 50 times globally since 2013, including in 20 major art museums and landmarks in various countries, such as France, Australia, Italy, the UK, Singapore, Turkey, the US, Germany, Cuba, Japan, and many more.
“Celebrate Like Never Before - Invitation to the World of Frozen”
Siam Piwat Group is also partnering with a world-class collaborator to delight visitors like never before with a globally renowned character: “Celebrate Like Never Before - Invitation to the World of Frozen” – From today to November 30 at River Park, ICONSIAM
ICONSIAM and Hong Kong Disneyland Resort have embarked on a grand regional-scale collaboration to introduce a massive 10-meter inflatable Olaf leaning on a traditional Thai triangular pillow. This marks the first official presentation of the immensely popular character from Disney's Frozen with a distinctive Thai element. As an ambassador of the World of Frozen, the giant Olaf comes with an invitation card, inviting all visitors to “Celebrate Like Never Before - Invitation to the World of Frozen,” exclusively designed for Thailand, creating a lasting impression on both Thai and international visitors.
Bellygom has arrived!
Bellygom, the playful pink teddy bear from South Korea, has arrived in Thailand to bring smiles and joy to all. From today until January 14, 2024, at Discovery Plaza, Siam Discovery.
Siam Discovery celebrates the highly anticipated arrival of Bellygom, the wildly popular playful pink teddy bear from South Korea. This mischievous teddy bear rose to stardom on YouTube in 2018 and has since gained international fame with over 200 million accumulated views and more than 1.4 million followers on various social media platforms. A larger-than-life 4-meter-tall Bellygom now stands as a distinctive landmark for the festive season alongside the Sustainable Living Xmas Tree 2023, another must-see icon for everyone to capture unique and memorable moments with.
As the developer of a platform for world-class destinations, Siam Piwat takes pride in being trusted and chosen by global partners to host global-level events and curate world-class experiences that surpass all expectations for Thai and international visitors. With its shopping centres well-equipped and prepared, Siam Piwat is committed to delivering unprecedented experiences and solidifying Thailand’s status as the ultimate must-visit destination for global visitors, providing inspiration for all and reinforcing Siam Piwat's position as the Icon of Innovation.