GroupM and Mindshare: Thai Advertising's Triple Gold Triumph

GroupM and Mindshare: Thai Advertising's Triple Gold Triumph

GroupM and Mindshare Dominate Campaign’s Agency of the Year 2023 Awards with 3 Golds, Setting New Records in Thai Advertising Industry

In a stunning display of industry dominance, GroupM Thailand and its subsidiary, Mindshare Thailand have swept the prestigious 30th Campaign’s Agency of the Year Awards 2023, taking home three coveted gold trophies. This historic victory makes a new record for agencies from Thailand and cements their position as leader in Southeast Asian market.

Mindshare Thailand shines again with three-peat golds wins:

  • Thailand Media Agency of the Year: Mindshare Thailand continues its reign as Thailand’s top media agency, securing the gold award for the third consecutive year. This unprecedented feat is a testament to their exceptional performance and innovative approaches.
  • Thailand Digital Agency of the Year: Mindshare also clinches the gold in the Digital category for the third year running, solidifying their position as the digital powerhouse of Thai advertising scene.

Bhidak Indraduta, Managing Director of Mindshare Thailand, commented on the team’s achievements: “Winning both awards for three consecutive years is a phenomenal achievement and a true reflection of the team’s dedication and excellence. This success reaffirms our commitment to constantly develop our skills and deliver impactful work for our clients. We are proud to be leader in the Thai advertising industry, and this award is a tribute to the entire Mindshare team. It marks the beginning of even greater successes to come.”

GroupM Thailand takes gold in the regional market research category:

For the first time ever, GroupM Thailand has been awarded the Southeast Asia Market Research Agency of the Year gold trophy. This prestigious regional award recognises their exceptional capabilities in research in insights, which contribute to driving innovation, creating impactful changes, and shaping the next era of advertising industry.

The win is attributed to GroupM’s unique integrated production planning and use of research data. By centralising research findings and offering in-depth consumer analyses, GroupM empowers its agencies to develop more effective marketing and communication strategies for their clients.

Pathamawan Sathaporn, CEO of GroupM Thailand, commented on the significance of the awards: “The three golds trophies at Agency of the Year Awards this year are a source of immense pride for GroupM. This achievement is a testament to the exceptional collaboration and hard work of our entire team, across Mindshare, EssenceMediacom, Wavemaker, mSix&Partners, and all GroupM specialised units. Together, we have created high-quality work that not only meets the needs of our clients and consumers, but also elevates the entire Thai advertising industry. This win is a steppingstone towards a brighter future, where we can continue to ‘Make Advertising Better for People,’ in line with our company’s core principle.”

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