Siam Paragon and ICONSIAM Win Awards for Innovation and Corporate Image
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Siam Paragon and ICONSIAM Win Awards for Innovation and Corporate Image

Siam Paragon and ICONSIAM solidify their positions as top global destinations, winning two awards for Innovation and Corporate Image in the 2023-2024 Thailand's Most Admired Company survey.

Siam Piwat, a prominent property and retail developer known for owning and operating world-renowned destinations such as Siam Paragon, Siam Center, Siam Discovery, and as a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, has reaffirmed its status as a leading developer of world-class destinations that capture the hearts of both local and international consumers. The company has proudly received two prestigious awards in the 2023-2024 Thailand's Most Admired Company survey conducted by BrandAge, a prominent marketing media outlet. According to the survey results, Siam Paragon received the highest score in the Innovation category, while ICONSIAM achieved the top ranking in the Corporate Image category. Additionally, both Siam Paragon and ICONSIAM secured positions in the top three of the most trusted companies in the department store category, underscoring their status as must-visit global destinations that attract tourists from around the world.

Mrs. Thanaporn Tantiyanon, Deputy Managing Director and Business Unit Executive at Siam Paragon, stated, "Siam Paragon, as an A-list shopping centre, has always prioritised customer experiences by leveraging creativity and innovation to curate unique and unparalleled products and services. We incorporate new technologies and innovations for data analysis to gain insights into customer preferences. Siam Paragon remains dedicated to enhancing its layout designs to offer distinctive experiences that cater to the lifestyles of all generations. With a daily footfall of 120,000-150,000 customers, totalling over 50 million annually, comprising both Thai and international visitors, Siam Paragon truly provides a comprehensive range of luxury lifestyles and entertainment."

Mrs. Suma Wongphan, Assistant Managing Director at ICONSIAM Company Limited, revealed, "Situated along the banks of the Chao Phraya River, ICONSIAM's success and remarkable image symbolise Thailand's prosperity. It serves as a powerful tourism magnet that elevates Thailand's global presence and captures the hearts of people worldwide, contributing significantly to Thailand's economy. Over the past five years, ICONSIAM has collaborated with partners and Global Partners to host 3,500 world-class events, attracting more than 35 million tourists from around the globe. Moreover, ICONSIAM was recognised by CNN's website in 2022 as one of the top 10 countdown destinations worldwide, further solidifying its reputation as a preferred destination for Thai and international tourists. ICONSIAM has also proactively aligned with government policies, generating income from tourism through partnerships with both the government and private sectors. This aligns with our commitment to showcasing Thailand's soft power on the global stage across various dimensions, including food, film, fashion, design, and more."

BrandAge Magazine and BrandAge Online, Thailand's leading business marketing media outlets, conducted the 2023-2024 Thailand's Most Admired Company survey to identify the top companies across 24 industry sectors, including shopping centres, food businesses, restaurants, beverages, electrical appliances, automobiles, and banks.

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