BRAVO BKK, a cutting-edge shopping mall positioned as the ultimate entertainment hub, is poised to become a sought-after destination for creating unforgettable moments. Nestled in the heart of Rama 9, Bangkok, it stands out as a unique and vibrant locale. On February 2, 2024, a significant MOU signing ceremony took place at the Atrium Hall on the mall's 1st floor, bringing together BRAVO BKK, the ASEAN Retail Federation, and IME Group, renowned as Asia's leading event and concert organiser.
Goh Soo Sing, the CEO of BRAVO BKK and Founder and Group CEO of BON Group, emphasised the mall's strengths, stating, "BRAVO BKK is strategically located in one of Bangkok's prime and easily accessible areas. Covering an expansive area of approximately 180,000 square meters, with over 70,000 square meters dedicated to rental space, the mall spans six floors and provides convenient parking for up to 1,200 cars. What sets it apart is its versatility as an 'event venue' capable of hosting seminars, parties, meetings, and various occasions, making it adaptable to all forms of creativity. This feature positions it as an ideal choice for special shows and performances, aiming to transform unique moments into unforgettable experiences."
In a recent development, an MOU signing ceremony involving the ASEAN Retail Federation, IME Group, and Bravo Bangkok has paved the way for inviting retail partners from China to establish their presence at Bravo Bangkok. These partners include well-known establishments such as Loong Mala, Boom Shake Entertainment Club, and Aion Electric Car, which have gained widespread popularity. Additionally, IME Group, a prominent entertainment business group in Asia, is set to join BRAVO BKK in revolutionising the event-organising industry. This collaboration aims to elevate the venue to iconic status, establishing it as the most comprehensive and modern event and concert space. Starting from the second quarter of this year, the IME Group will begin utilising 6,000 square meters of space at BRAVO BKK for organising events. This aligns seamlessly with BRAVO BKK's vision to become a new entertainment destination in the heart of Bangkok.
Goh Soo Sing also highlighted that BRAVO BKK is dedicated to meeting people's dynamic needs through the "Fit by Day, Fun by Night" philosophy. The Fit by Day concept aims to establish a sustainable well-being ecosystem, offering facilities that rank among the most outstanding and comprehensive in Southeast Asia. This space advocates for an atmosphere that supports the enhancement of everyone's quality of life, encouraging positive vibes through healthy eating, exercise, staying energised, and achieving mindfulness and inner peace. The Fun by Night concept introduces unique and thrilling nightlife experiences gathered from various parts of Asia, aiming to elevate Bangkok's entertainment and nightlife scene. This achievement is the result of collaborations with esteemed business entities like IME Group and Boom Shake Club from China. These partnerships ensure that BRAVO BKK brings the finest and most innovative experiences to its patrons.
Through this collaboration with two strategic partners, BRAVO BKK aims to solidify its position, offering an unparalleled experience for all customers, co-workers, and consumers alike. This strategic alliance is poised to propel Thailand towards becoming a key commercial and entertainment hub in Asia. The readiness to cater to both Thai and international tourists will undoubtedly contribute to the growth of the Thai tourism industry. Particularly noteworthy is the influx of Chinese tourists, as Thailand and the
People's Republic of China have jointly unveiled a strategic plan to introduce a "free visa" policy between them permanently, starting from March 1, 2024. This groundbreaking measure facilitates seamless travel for both Thai and Chinese nationals, eliminating the necessity for visas when journeying between the two countries.
The implementation of the "free visa" measure is expected to significantly boost the number of tourists visiting Thailand, aligning with the objectives set by the Ministry of Tourism of Thailand and the Tourism Authority of Thailand (TAT). They have set a target of no fewer than 8 million Chinese tourists traveling to Thailand this year.
Bravo BKK is part of the BON Group, a prominent company in the real estate industry with an impressive three-decade track record of providing comprehensive solutions. The group boasts robust operations in key strategic locations, including Abu Dhabi, Vietnam, Thailand, and Malaysia. The BON Group has demonstrated a commitment to addressing diverse real estate needs. As a vital pillar within the BON Group, Bravo BKK plays a pivotal role in the group's operations, actively working towards realising its aspirations. Bravo BKK is committed to supporting the BON Group, which, in turn, remains resolute in its pursuit of opportunities for business expansion, both domestically and internationally.