Luxe Cinema: Siam Pavalai Royal Theater Partnership Unveiled

Luxe Cinema: Siam Pavalai Royal Theater Partnership Unveiled

Krungthai-AXA Life Insurance Partners with Major Cineplex Group to Offer World-Class Luxury at "Siam Pavalai Royal Grand Theater by Krungthai-AXA Life"

Krungthai-AXA Life Insurance Public Company Limited, a leading life and health insurer, and Major Cineplex Group Public Company Limited, a premier integrated lifestyle entertainment conglomerate, are delighted to announce the inauguration of the 'Siam Pavalai Royal Grand Theater by Krungthai-AXA Life' located on the 6th floor of Paragon Cineplex at Siam Paragon Shopping Centre. This state-of-the-art movie theatre promises an unparalleled cinematic experience for esteemed clientele, offering multiple promotions and privileges to customers of Krungthai-AXA Life Insurance.

Mrs. Sally O'Hara, Chief Executive Officer of Krungthai-AXA Life Insurance, said, "It is our honour to partner with Major Cineplex Group as the naming sponsor of the world-class Siam Pavalai Royal Grand Theater by Krungthai-AXA Life. This collaboration is a key aspect of our company's marketing strategy for the 2024 Year of Double Growth, with the aim of providing our esteemed customers with happiness and a luxurious experience. In addition to this exciting collaboration, Krungthai-AXA Life Insurance has organised a range of activities to cater to the diverse lifestyles of our customers, from health and wealth to travel, lifestyle, and entertainment. Our cinematic experience offering has been particularly popular, and through our partnership with Major Cineplex Group, we plan to launch new campaigns and provide world-class service from the Siam Pavalai Royal Grand Theater. This represents a valuable opportunity for us to increase brand awareness as well as to offer the best experience and services to our valued customers at Krungthai-AXA Life Insurance, which is in alignment with our purpose of 'acting for human progress by protecting what matters.'"

Mr. Surachedh Assawaruenganun, Chief Media & Content Officer of Major Cineplex Group, expressed, "Both Major Cineplex Group and Krungthai-AXA Life Insurance are committed to providing happiness and entertainment that will drive our brands as the Top of Mind Brand, offering complete lifestyle entertainment experiences. Through special privileges at the Siam Pavalai Royal Grand Theater by Krungthai-AXA Life, including concerts, shows, meet-and-greet activities with Thai and international artists, and world-class movie screenings with environmentally-conscious innovation, we aim to create the highest level of impression and satisfaction for our customers. This collaboration also presents an opportunity for us to expand our customer bases through mutual support."

The Siam Pavalai Royal Grand Theater by Krungthai-AXA Life is located on the 6th floor of Siam Paragon Shopping Centre. It is Thailand's largest theatre with two floors and a total of 1,164 seats, featuring the latest and best innovation in the Laser Projection System, which provides 20 times the clarity and brightness of normal projection systems. The RealD 3D projection system offers enhanced realism and brightness of images, while reducing headaches and eye fatigue for audiences. The Harkness brand Spectral 240 monitor, the newest model from America, is a Silver Screen that reflects light more effectively than normal screens by 50%, promoting the RealD 3D format for even greater quality. In addition to these features, the theatre’s screen remains the largest in Thailand, providing a wide viewing angle and a truly immersive experience.

For customers of Krungthai-AXA Life Insurance, get ready for the most exclusive privileges at and on the Emma by AXA Application, or check out our promotions at and

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