The 69th Bangkok Gems and Jewelry Fair, organised by the Department of International Trade Promotion (DITP) under the Ministry of Commerce and The Gem and Jewelry Institute of Thailand (GIT) surpassed expectations with purchases exceeding 3.85 billion baht. Held from February 21 to February 25, 2024 at the Queen Sirikit National Convention Center (QSNCC), the event attracted nearly 40,000 participants.
Mr. Phusit Ratanakul Sereroengrit, Director-General of the Department of International Trade Promotion (DITP), revealed that, “The 69th Bangkok Gems and Jewelry Fair exceeded expectations with orders totalling over 3.85 billion baht throughout the five-day event, surpassing the target by 16%. The fair featured leading exhibitors from both domestic and international markets, with more than 1,125 exhibitors and 2,483 booths occupying Halls 1-8 of the G and LG floors at the QSNCC. The fair attracted nearly 40,000 visitors, including individuals from 112 countries. The top five countries with the highest attendance were India, China, Myanmar, Sri Lanka, and the United States, respectively. Importantly, there was a significant increase in buyers from Europe and America, indicating positive market signals for Thailand’s jewellery export industry. Additionally, the fair welcomed buyers from nine new countries, including Tunisia, Croatia, and Malta, visiting for the first time.”
Mr. Phusit added that, “Her Royal Highness Princess Sirivannavari Nariratana Rajakanya graciously presided over the opening ceremony of the 69th Bangkok Gems and Jewelry Fair on February 21, 2024. On this occasion, Her Royal Highness granted permission to showcase High Jewellery Masterpiece crafted by HRH the Princess under the brand ‘SIRIVANNAVARI x BEAUTY GEMS’ in a special exhibition titled ‘Heirlooms of Elegance’. This exhibition reflects the royal aspirations to preserve Thai cultural heritage and promote the Thai jewellery industry internationally. The exhibition garnered significant interest from attendees.”
Mr. Sumed Prasongpongchai, Director General of the Gem and Jewelry Institute of Thailand (GIT), stated that “The Bangkok Gems and Jewelry Fair is a grand jewellery exhibition ranked among the top 5 in the world. It serves as a crucial trade platform driving the Thai gem and jewellery industry internationally. Many international organisations, such as the International Colored Gemstone Association (ICA) and ASEAN Gems and Jewellery Trade Association (AGJA), utilise the Bangkok Gems and Jewelry Fair to organise activities for their members. Additionally, parallel activities are organised alongside the exhibition, such as collaborative events between organisers and international organisations, the signing of Memorandum of Understanding (MoU) with the Ministry of Minerals of the Republic of Tanzania to exchange cooperation in the gem and jewellery industry, and discussions on the possibility of supporting joint events with representatives from the Yunnan Small and Medium Enterprise Association of China, highlighting the importance of the Bangkok Gems and Jewelry Fair as a significant milestone for the global gem and jewellery industry.”
Furthermore, the organisers collaborated with Huatai Jewelry Trading Platform and TaoBao Global to conduct live commerce activities aimed at promoting Thai jewellery and gem products to consumer in the People’s Republic of China through leading influencers. During this live session, over 130 million Chinese online users showed interest and purchased from exhibitors at the Bangkok Gems and Jewelry Fair amounting to over 500 million baht.
Inside the event, there were various exhibitions and trade promotion activities, including the New Faces zone showcasing new business operators, the zone for new designers called The Jewellers, the exhibition of jewellery related to superstitions called “RICH (Rit which means power),” presenting the value creation from Thailand’s soft power. There were also networking receptions, trade advisory consultations by representatives from foreign trade promotion offices, gem inspection services to provide confidence to buyers, as well as seminars on manufacturing techniques, marketing, and many others. This event attracted nearly 40,000 attendees and interested participants throughout the five-day period.
Finally, the organisers announced the readiness for the 70th Bangkok Gems and Jewelry Fair, scheduled to take place from September 9th to 13th, 2024, at the Queen Sirikit National Convention Center (QSNCC). Interested parties can inquire for further details and reserve exhibition space in advance by calling 0 2634 4999 ext. 639.
