Phyathai Hospital: Social Media Award Finalist

Phyathai Hospital: Social Media Award Finalist

Phyathai Hospital Group earns acclaim for outstanding social media branding in the healthcare sector at Thailand Zocial Awards 2024, affirming their commitment to personalised health education and top-notch patient satisfaction.

Phyathai Hospital Group has been recognised as one of the finalists for Best Brand Performance in the healthcare industry, excelling in social media, at the 12th Thailand Social Awards. The event was organised by WiseSite Thailand. Ms. Watcharaporn Chareondhamavach, Digital Marketing and Business Development at Phyathai – Paolo Hospital Group, represented the organisation in receiving the award at True Icon Hall, Iconsiam.

BEST BRAND PERFORMANCE ON SOCIAL MEDIA is granted to companies who show exceptional originality in creating content and consistent marketing efforts across all platforms, notably Facebook, Instagram, YouTube, TikTok, and other significant platforms. This award celebrates businesses that successfully establish strong ties with their target audience. The assessment criteria are based on WISESIGHT METRIC standards, which assess the efficacy of communication efforts on both the company's own channels and earned channels in which people mention the brand.

Receiving this honour makes every member of the Phyathai Hospital staff proud. It demonstrates our consistency and attention to providing health-related material that connects with our target audience. Our approach to content development is not just reproducing across platforms, but rather finding unique methods to personalise content to the lifestyle and interests of our target

population on each channel. Our ‘Digital Fast Lab’ team, which leads our digital activities, as well as our medical professionals, nurses, and other staff members who contribute to health education, are up for the task. We are committed to enhancing the quality of health-related information provided by the Phyathai Hospital Group to unparalleled levels.

Raising the standard of healthcare for our patients at Phyathai Hospital entails more than just enhancing and expanding our services. Delivering health-related knowledge and information efficiently via online channels or social media is just as important as providing a service. We endeavours to ensure that our clients are completely satisfied with all aspects of our service, from the moment they enter the hospital until they depart. Effective health information is critical to making healthcare accessible, intelligible, and valued, especially in preventative medicine. This is crucial to everyone's long-term health and wellbeing.

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