Jool Infinite (Thailand) Co., Ltd. is delighted to announce the introduction of its natural mineral water brand, "Eminers". Directly sourced from a natural hot spring in Nara Prefecture, Japan, this new product is tailored for health-conscious consumers and extreme sports enthusiasts seeking a distinctive choice. At the press conference, Mr. Chanase Rattakunshorn, CEO of Jool Infinite (Thailand) Co., Ltd., and Mr. Joji Yamamoto, President of Jool Co., Ltd., unveiled the new product and entered into a partnership with Muay Thai world champion, Rodtang Jitmuangnon, as its first brand ambassador.
Revealing the new water, Mr. Chanase Rattakunshorn explained that "Eminers" is derived from a hot spring in Nara Prefecture, Japan, which makes it unique and rich in minerals beneficial for health. "As we all know, Japan is renowned for its onsens. While not all water is drinkable, Eminers is directly sourced from pristine waters and has a production capped at about 8 million bottles per year due to the limited availability of onsen water, ensuring an unparalleled level of quality and purity for our customers. Its unique mineral composition also serves a wide array of purposes. For example, the Japanese utilise this water for brewing liquor, making sake, and cooking rice. Not only is it rich in naturally occurring minerals, but it also enhances the flavour of ingredients, especially when used for brewing or cooking. Owing to its versatility, it transcends mere drinking water to become an integral part of Japanese culture, handed down through generations."
With these unique attributes, Eminers positions itself as a choice for individuals pursuing a healthier lifestyle. It also offers a taste unlike any other bottled water. For health-conscious individuals or extreme sports enthusiasts in need of maximum energy, such as boxers, mountaineers, and marathon runners, Eminers is the water of choice.
Guaranteeing exceptional quality and taste, the mineral water will be accessible across a broad range of distribution channels. Initially, the company will distribute it through well-known Japanese restaurants in Bangkok and Greater Bangkok, before extending to other retailers, including department stores and online platforms. To enhance the brand image, the brand collaborates with world champion Rodtang Jitmuangnon as its brand ambassador. Rodtang will promote Eminers as a healthy alternative by underscoring its benefits.
Commenting on the launch, Mr. Joji Yamamoto, President of Jool Co., Ltd., noted that Eminers continues to enjoy popularity among Japanese consumers and is widely available throughout the country. "Now, we are prepared to introduce Eminers in Thailand and believe that our consumers will appreciate the quality and taste."
In his capacity as brand ambassador, Rodtang Jitmuangnon, ONE Flyweight Muay Thai World Champion, stated: "I am honoured and delighted to be chosen as the brand ambassador. Being a boxer, I require a significant amount of energy for my rigorous training. The body expends a lot of water and minerals during extended training sessions. Consuming natural water rich in minerals post-workout is not only revitalising but also facilitates the body's absorption of minerals, maximising nourishment."
