Scholl, the renowned footwear brand with a legacy spanning over 100 years, is synonymous with comfort, design, and innovative technology. Founded by Dr. William Scholl, a pioneer in foot health, the brand has consistently prioritised the well-being of its customers by seamlessly blending medical expertise with contemporary design. Starting from 2024, the brand aligns its global ambitions under the new slogan “Aesthetic Comfort,” following its mission “to create the most aesthetically comfortable footwear in the world.”
Transitioning from a comfort-focused assortment, the new direction combines Scholl's technology-infused comfort expertise with a contemporary design approach, upholding the quality standards of Italian shoemaking while leveraging its pioneering role in foot health innovations. The commitment to crafting footwear that complements various lifestyles and promotes foot health sets the brand apart.
With its Spring/Summer 2024 Collection, the brand celebrates its Italian heritage, expanding the successful regional assortment with styles designed in the Milan Studio. This results in a collection featuring modern designs suitable for any look or style, catering to the diverse lifestyle needs of both women and men, including genderless designs. The collection includes slide sandals, fashionable slingback sandals, and sneakers, all committed to sustainability by utilising environmentally friendly materials in its production processes.
Mr. Marc Wachholz, Managing Director - H&F Shoes (Thailand) Co., Ltd., says, "At Scholl, we are pioneering comfort, technology, and design for an unbeatable combination in foot health. 2024 marks an exciting year of further growth and expansion for the brand. In Thailand's dynamic footwear market, we are committed to redefining standards for quality and style. Designed in Italy, our diverse collections cater to both loyal Scholl patrons and a younger demographic, making stylish comfort accessible to all.”
Ms. Jinna Asvahem, Managing Director - H&F Shoes (Thailand) Co., Ltd., says, “This year, Scholl celebrates its longstanding success as a comfort footwear brand, cherished by Thai consumers for over 35 years. Scholl offers top-notch shoes crafted to Italian standards of materials and design, blending quality with our five innovative insole technologies. Leveraging our heritage as a pioneer in health footwear, we have seamlessly transitioned into a fashion-forward brand, providing ‘Aesthetic Comfort’ with chic designs suitable for any occasion. Our commitment to supporting every step extends to our advanced footwear technologies, including Biomechanics, Bioprint, and many others developed over a century of footwear expertise and extensive research. Recognising the growing interest in foot health among new generations, we address their interest in stylish, comfortable shoes suitable for various lifestyles, such as work or travel. By combining insights with cutting-edge technology, we create collections for women, men, and unisex, offering comfort, uniqueness, and affordability. Each pair of Scholl shoes is meticulously designed with premium-grade materials, ensuring durability, comfort, and support for every lifestyle. We are confident that our special 2024 collections will cater to the diverse style and comfort preferences of Thai consumers. This year, we introduce new collections refreshed with aesthetically pleasing styles while maintaining our commitment to foot health. As we strive for continuous growth, we expand our distribution channels to enhance convenience for customers and plan to tap into the Asia-Pacific markets.”
Scholl footwear was introduced to Thailand in 1989, marking its entry into the country's pioneering health footwear market. Today, Scholl shoes in Thailand are distributed through three main channels: over 150 retail counters in leading department stores nationwide, more than 100 major distributors, and five official e-commerce platforms, including Shopee, Lazada, TikTok Shop, Central Online, and the Scholl website. For news and more information, please follow Scholl Thailand's social media platforms: Website: https://schollshoesthailand.com Facebook: https://www.facebook.com/SchollShoesThailand Instagram: https://www.instagram.com/Schollshoesthailand/ TikTok: https://www.tiktok.com/@Schollshoesthailand Line: https://page.line.me/schollshoes