In a remarkable development for meat enthusiasts across Thailand, CP Foods has announced the launch of an exclusive range of ready-to-eat dishes featuring premium Australian beef, now available in all 7-Eleven stores nationwide.
Amelia Walsh, the Senior Commerce and Investment Attaché and Commercial Counsellor Ambassador at the Australian Trade and Investment Commission (Austrade), graced the unveiling ceremony with her presence, introducing four innovative Australian beef products to the Thai market. The new lineup includes the CP brand's 'Beef Cheeseburger and Penne with Minced Beef Bolognese Sauce', as well as 'Sausage and Chilli Bologna with Chicken and Australian Beef' under the BUCHER brand. These products promise to tantalise the taste buds of beef lovers with their rich flavours and premium quality beef, now conveniently accessible at every 7-Eleven outlet in Thailand.
Ms. Walsh took the opportunity to highlight the exceptional quality of Australian beef, attributing its superiority to the natural and stress-free rearing methods employed by Australian farmers. She pointed out that Australia's meticulous attention to its beef supply chain, ensuring full traceability from farm to fork, is a testament to the country's commitment to quality, offering Thai consumers unparalleled assurance about the product's origin and excellence.
The collaboration between Austrade, CP Foods, and 7-Eleven has been celebrated by Ms. Walsh, who cited a survey by Meat and Livestock Australia (MLA) revealing that 78 percent of Thai consumers trust the quality of Australian beef for its distinctive taste and juiciness. This partnership aims to bring the convenience of high-quality, ready-to-eat beef dishes, such as burgers, bolognas, and sausages, to Thai consumers through the widespread network of 7-Eleven stores.
Anarkawee Chooratn, Head of Corporate Marketing at Charoen Pokphand Foods Public Company Limited (CP Foods), expressed the company's dedication to meeting consumer needs through the introduction of innovative products suitable for all ages. The launch of these four new dishes, all featuring Australian beef, underscores CP Foods' commitment to blending rich flavours with meaty aromas to satisfy the cravings of meat lovers across Thailand.
Saowaluk Danwirunhawanit, Senior General Manager at CP All Public Company Limited, announced the readiness of 7-Eleven to support entrepreneurs by offering high-quality products to their customers. The expansion of the ready-to-eat category to include a variety of meat dishes reflects the changing preferences of a new generation of consumers who demand premium meat at reasonable prices, further enhancing the convenience and quality of dining options available in Thailand's 7-Eleven stores.