KPI Contact Center Clinches International Award
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KPI Contact Center Clinches International Award

KPI earns a prestigious Silver Medal at the APAC Awards 2023, demonstrating excellence in customer service innovation and international standards.

KPI Contact Center recently won an international award at the APAC Awards 2023 held in Kuala Lumpur, Malaysia. The Silver Medal in the "Contact Center" category for Business Contribution that KPI received marks our first international award at this level within the Asia Pacific region. The Contact Center Asia Pacific Awards 2023 serves as a platform to promote and support various organisations in developing quality customer service centres, and in elevating service quality to meet international standards in terms of convenience and speed. This enhancement is achieved through the use of modern technology, which helps develop the service process to meet customer needs and deliver the best possible experience, resulting in maximum customer satisfaction.

Suchavadee Sanganong, President of Krungthai Panich Insurance Public Company Limited or KPI, said, “Since its establishment in 2022, KPI Contact Center has been committed to continuous development to maximise its potential and deliver the best experience to our customers. Winning this international award represents both a challenge and a source of pride for us. It reflects our determination, perseverance, and success in elevating our Contact Center to meet international standards.”

"KPI Contact Center" adheres to development principles in four key areas: 1. Developing a process for monitoring the quality of Contact Center services; 2. Upgrading the knowledge and skills of customer service personnel and creating a suitable working environment; 3. Developing an operational plan to enhance customer satisfaction and deliver the best experience with the company; and 4. Introducing necessary technologies to improve work processes and enhance work efficiency.

The Contact Center Asia Pacific Awards 2023 is seen as a tool that helps elevate the standards of the Thai contact centre industry. It emphasises the importance of caring for and being responsible to customers, including providing after-sales service. The award also raises awareness among agencies and organisations to continuously maintain and improve the service standards of their contact centres to meet international benchmarks.

To contact KPI Contact Center, please call 0 2624 1111, visit, or connect via all social media platforms of Krungthai Panich Insurance.

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