CMG Boosts Vietnam Footprint with New FitFlop Store Opening
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CMG Boosts Vietnam Footprint with New FitFlop Store Opening

CMG under Central Retail Corporation is delighted to be appointed the exclusive distributor of FitFlop in Vietnam.

Central Marketing Group (CMG), operating as a subsidiary of Central Retail Corporation, is a leading retailer of over 30 global lifestyle brands in Thailand across fashion, beauty, and technology categories. CMG is the official brand distributor for FitFlop in both Thailand and Vietnam and has opened the first FitFlop new concept store in Vietnam at Crescent Mall, Ho Chi Minh City. The store offers a comprehensive introduction to the brand’s expanding product lines, featuring items tailored for both men and women.

FitFlop is a leading British comfort footwear brand known for its skill in combining style with its signature distinctive world-class technology, including Microwobbleboard, Anatomicush, iQushion, and Neodynamic for out-of-this-world comfort.

Edwin Yap Hawson, President of Central Marketing Group (CMG), stated, “CMG has extensive experience in managing the FitFlop brand, validated by the FitFlop Best Channel Strategy 2022 Award, presented to distributors demonstrating outstanding multichannel sales performance in the Asia-Pacific region. CMG has a leadership presence in Thailand, and we are delighted to expand our presence in Vietnam. We have begun our journey with our Dyson brand, launched in Vietnam in 2021, and we are happy to now also have FitFlop in our portfolio. We will bring our key strengths in brand building, excellent store operations as well as omnichannel integration to implement and drive our business in Vietnam together with a local experienced team.”

“As the exclusive distributor of FitFlop in Vietnam, we plan to open over 20 FitFlop stores over the next five years. Our first new concept store has already opened at Crescent Mall Ho Chi Minh City and another two points of sale at Takashimaya Department Store and Lotte Department Store Hanoi by the end of Q1. Additionally, FitFlop will also be available through the Supersports Vietnam chain stores and will be launched on popular online marketplaces; Lazada and Shopee,” Edwin added.

Preferences for FitFlop’s new concept stores are located at Ho Chi Minh City (B1 floor, Takashimaya Department Store and 3rd floor, Crescent Mall); Hanoi (2nd floor, Lotte Department Store); and Nha Trang (1st floor, Gold Coast Nha Trang Department Store, opening on 29 April 2024).

Jitrudee “Joyce” Panitpon, Head of Fashion and Watch Category of Central Marketing Group (CMG), said, “From our success in Thailand as the second-largest market in Asia, we are thrilled to enhance our partnership with FitFlop in the Vietnamese market. With cutting-edge footbed technology and shoe designs aligned with fashion trends, FitFlop stands out as one of the top-performing brands in our portfolio. This year FitFlop has partnered with Jim Thompson, a remarkable Thai fashion lifestyle brand, to create a special collection to be launched in the global market. Alongside our adept marketing team specialised in the Vietnamese market, I am confident that our expansive network and industry expertise will contribute significantly to FitFlop’s success in Vietnam.”

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