TMBThanachart Bank wons prestigious Digital Banking Services of the Year Award, marking a significant milestone in digital transformation and enhancing customer service.
TMBThanachart Bank Public Company Limited (ttb) proudly announces its success in driving organisational excellence through digital technology, clinching the Digital Banking Services of the Year Awards at the Thailand Top Company Awards 2024, presented by BUSINESS+ magazine in collaboration with the University of the Thai Chamber of Commerce. This accolade recognises organisations that excel in providing outstanding digital financial services, reaffirming our dedication to transforming the organisation through digital platforms to better serve customers, thus improving their Financial Well-being today and in the future.
Mr. Naris Aruksakunwong, Chief Strategy and Digital Group and acting Head of ttb Spark, TMBThanachart, revealed that “Consumer behaviour in banking and financial services has increasingly shifted towards digital channels. As a Customer-Centric Bank, ttb embarked on its transformation journey by establishing the ttb spark team to bolster digital capabilities, believing that having an in-house team is essential for realising potential and the ability to adapt digital solutions to meet the Bank's business needs. Excelling in digital endeavours not only accelerates changes within the Bank but also across other areas, including business models, revenue streams, and operational transformations, whether in branches or central units."
"If we look at the long term, digital transformation will have far-reaching impacts on every employee within the organisation, leading to increased efficiency and effectiveness. As we move away from the traditional image of a Branch-Centric Bank to a mobile banking, emphasising financial transactions on application. However, customer needs extend beyond banking services. Therefore, by prioritising customer-centricity, ttb aims to develop “ttb touch”, expanding “Beyond Banking” solutions to be more than just banking, under the concept of “Humanised Digital Banking”, to meet and benefit customers from all angles. Ultimately, if both aspects are executed well, ttb’s image will be distinctly different from before. Continuous digital transformation will deliver clear value to customers and lead to improved Financial Well-being.”
Mr. Naris concluded, "Over the past two to three years, ttb has been continuously improving and developing the Bank's digital capabilities, launching the new version of “ttb touch”. Today, 94% of transactions at branches can be done through “ttb touch”, signifying significant change. Furthermore, overall operational performance has been positive, and customers are satisfied. We are grateful to the organising committee for recognising ttb’s dedication to customer-centric digital transformation. The award received will further drive the Bank's progress in delivering the best experience to customers, helping improve Financial Well-being for Thais today and in the future."
