GS BATTERY reinforces its position as the automotive battery market leader in Thailand, recording new high sales for the fiscal year 2023 with an increase of 6.2% year-on-year. This success is attributed to effective marketing strategies that meet customer needs, from quality product selection to accessible pricing. The brand strategically targets general consumers as well as over 2,000 distributor stores through LINE OA, providing constant access to information and responsive after-sales services that satisfy the lifestyles of today's customers.
Siam GS Sales Company Limited, the sole distributor of GS BATTERY in Thailand, under the management of Mr. Somporn Jangreenapawong, Managing Director, is the country’s number one automotive battery market leader, occupying more than 35% market share in the aftermarket part category. The brand has garnered credibility and trust among consumers for more than 60 years.
Siam GS Sales Company Limited is a subsidiary of Siam Motors Group (SMG), which has a history of doing business in Thailand for more than 72 years.
Most recently, the sales for the fiscal year 2023 have grown by 6.2% compared to the previous year due to marketing strategies that meet consumer needs, including a selection of products that cover all car models, product quality that meets the standard of durable, 100% full amp power, and various innovative upgrades such as the special durable Extra Hybrid for logistics. Furthermore, a battery delivery service called “GS Prompt 1380” is another well-received solution that delivers and installs batteries in an emergency within 30 minutes in all service areas between 8:00 a.m. and 7:00 p.m. The after-sales “GS Warranty” revolutionises the automotive battery industry by registering product warranties online, allowing users to check the battery warranty and receive notifications of its expiration. All these factors have driven GS BATTERY to achieve record sales and dominate the market to this day.
“As the leader in the automotive battery market in Thailand, we never stop developing and creating innovations that meet market needs and deliver standardised products and services to consumers. We also continuously deepen relationships with our distributors through various communication channels and activities so that they can access information quickly and completely. From our perspective, dealers are more than business partners; they are members of the GS BATTERY family,” said Mr. Somporn.
“We are confident in our quality and service, which has been trusted by business partners and customers for a long time. We also plan to launch new products soon with many great promotions, which will definitely help increase sales this year,” concluded Mr. Somporn.
More information from GS BATTERY can be found at:
- Facebook: GS BATTERY TH
- Instagram: GS BATTERY TH
- Website: GS BATTERY
- LINE Official Account: @GSBATTERY