Asia's Booming Attractions Industry
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Asia's Booming Attractions Industry

IAAPA Expo returns to Thailand, showcasing Asia's growth and limitless potential in entertainment and business innovation.

In my role as Chairman of IAAPA, the leading global association for the attractions industry, I've had the privilege of observing Asia’s growth firsthand. Despite recent global challenges, the region has shown impressive resilience and strong recovery, with the attractions industry not just surviving but thriving. This exponential growth is not limited to the attractions industry alone; a growing demand for unique and immersive experiences is quickly spreading across the region, making Asia a prime market for growth and future investment. Whether at a shopping centre, a luxury hotel, or even when dining out, the latest innovations are creating new ways for businesses to interface with customers and build new roadmaps for success.

Having spent my entire career in this vibrant region I call home, I've seen firsthand the limitless potential Asia holds for businesses and investors. A burgeoning middle class, a growing pool of highly skilled professionals, and a rapidly evolving business landscape are the key ingredients making Asia a hotbed for growth and innovation. As the region continues to grow and both domestic spending and international travel increase, there is an opportunity here to further elevate attractions, entertainment, and tourism within this unique market. It’s for this reason that I feel now is the perfect time to bring IAAPA Expo Asia back to Thailand for the first time in 17 years!

From 27-30 May, IAAPA will host IAAPA Expo Asia 2024 at the Queen Sirikit National Convention Centre in Bangkok, Thailand. This globally recognised trade show is finally returning to the Land of Smiles, offering businesses and attendees a glimpse into the future of destination entertainment as well as a platform to unlock their business potential through numerous global partnerships, education sessions, and networking opportunities. Whether you’re in the attractions industry or otherwise, IAAPA Expo Asia can help you discover new ways to blend entertainment and business, which is quickly becoming a modern path to success. My team and I can’t wait for the region’s business owners and entrepreneurs to unlock the next step in their business evolution at this exciting event, so let’s dive into the opportunities that await.

A Snapshot of Asia's Booming Attractions Industry

Asia's attractions industry has seen remarkable growth in recent years. From amusement parks to cultural attractions, the industry has become a major contributor to the region's tourism sector, generating billions of dollars in revenue and creating thousands of jobs. In fact, Asia is now the largest market for amusement and water parks in the world, with China alone accounting for more than half of all new park openings worldwide! This year, amusement park spending is expected to increase by 16.5% within the region, with double-digit growth projected through to 2027.

Asia's cultural attractions, such as museums and historical sites, have also seen significant growth, attracting both domestic and international visitors. Additionally, entertainment facilities, such as indoor activity centres and aquariums, are continuing to grow in popularity and regular foot traffic. The region holds enormous potential for high-impact growth, and Asia's attractions industry is poised for continued success in the years ahead.

However, this growth also presents challenges for industry players, with the need to constantly innovate and adapt to changing consumer preferences while ensuring safety protocols, sustainable development, and responsible tourism practices. Through our work with industry partners and stakeholders, IAAPA is committed to supporting industry growth in Asia and delivering the best pathways to drive forward shared successes.

About IAAPA: Driving Growth in the Global Attractions Industry

IAAPA has long played a pivotal role in supporting the global attractions industry. With over 6,000 members across more than 100 countries, IAAPA is the leading global association for the attractions sector, providing a platform for industry players to connect, collaborate, and share best practices.

Our extensive network of business partnerships has facilitated numerous collaborations and joint ventures. The upcoming IAAPA Expo Asia 2024 will be a key destination for industry peers to converge and create new opportunities together. Our network of suppliers and manufacturers helps members find the right business solutions, enabling them to enhance their offerings and improve customer experiences. IAAPA also offers education programmes for industry professionals, building capacity and promoting best practices across the region.

Why IAAPA Expo Asia 2024 is a Game-Changer

IAAPA's distinctive trade shows are essential to supporting the industry's growth and success. These events bring together leaders, experts, suppliers, manufacturers, and other stakeholders to showcase the latest technologies and products, share best practices, and explore new business opportunities.

One significant benefit of IAAPA Expo is the opportunity for attendees to discover new ways to enhance profitability and evolve their businesses. From adopting cutting-edge innovations to learning about brand licensing, innovative food and beverage offerings, and merchandising strategies, IAAPA's trade shows provide a wealth of ideas and insights to help businesses stay ahead of the curve.

IAAPA Expo Asia 2024 will feature some of the world’s most accomplished exhibitors showcasing the latest technologies, from immersive experiences to interactive tools and groundbreaking AI applications redefining business strategies. Additionally, the expo's education component offers attendees the chance to learn from regional experts and gain behind-the-scenes insights at Thailand’s premier amusement parks and entertainment facilities.

Most importantly, IAAPA's trade shows provide a platform for industry players to connect and build invaluable relationships. These events have facilitated numerous collaborations, enabling businesses to enhance their offerings and reach new audiences. By bringing together state-of-the-art technologies and top industry players, IAAPA has fostered collaborations, elevated businesses, and created shared successes across industries.

Shape Your Evolution at IAAPA Expo Asia 2024

IAAPA Expo Asia 2024 is more than just an event; it is an opportunity to shape your evolution. With a 7,800 sqm trade show floor featuring over 350 exhibitors and extensive educational sessions from industry leaders, you'll get a firsthand look at the future of destination entertainment and actionable business strategies. Whether you aim to elevate your business or explore amazing new entertainment technologies, I hope to see you there!

Don’t miss out on experiencing the excitement of the attractions industry. Register today via this link or contact an exhibitor to claim a guest pass. Guest passes are limited per exhibitor, so act fast! Find the full list of exhibitors at the link here and secure your spot for an unforgettable event that could shape the evolution of your business.

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