MUJI, the prominent international lifestyle brand from Japan, celebrates the grand re-opening of its Siam Discovery store, now expanded to three times its original size into a sprawling 1,300-square-metre retail space. Aimed at becoming the premier shopping destination for lifestyle essentials right in the heart of Bangkok, the store targets style-minded global tourists with over 5,000 daily lifestyle offerings across various categories. The official opening is scheduled for Friday, June 21st, 2024, on the 2nd floor of Siam Discovery: The Exploratorium.
Mr Akihiro Kamogari, Managing Director of MUJI Retail (Thailand) Co., Ltd., has announced the grand reopening of the MUJI Siam Discovery store—the latest big-sized model store nestled right in Bangkok’s prime shopping district, bustling with high-spending customers. Since its inception in 2017, the then 400-square-metre store at Siam Discovery has garnered overwhelming support from both Thai and international customers. It is known for its comprehensive assortment of lifestyle products, celebrated for their minimalist design, exceptional quality, functionality, and affordability, appealing to individuals from all walks of life.
Recognising this burgeoning demand, MUJI saw an opportunity to renovate and expand the Siam Discovery store into a big-sized model store. Previously covering 400 square metres, the new store now spans over a sprawling 1,300-square-metre space, offering a greater variety of new products and services. MUJI aims to establish this store as a landmark destination that caters to diverse lifestyle needs. The expanded product portfolio includes men's, women's, and children's clothing, shoes, bags, accessories, furniture and houseware items, storage solutions, cleaning supplies, health and beauty products, stationery, office supplies, snacks, ready-to-eat foods, and many other MUJI-signature lifestyle essentials that are familiar favourites for all.
The newly revamped MUJI Siam Discovery store boasts an impressively extensive catalogue of over 5,000 SKUs of the brand’s signature products across all product categories. Upon entering the store, customers are warmly greeted with the Garment Zone, showcasing a sweeping spectrum of basic style apparel designed for effortless mix-and-matching with any wardrobe favourites. MUJI prioritises high-quality fabrics tailored to Thailand’s climate, ensuring wearers experience cool comfort with lightweight materials that excel in air circulation. The clothing lines also incorporate UV protection technology, providing optimal sun shielding ideal for local weather conditions. The selection includes diverse options: T-shirts starting at 290 THB, shirts and polo shirts from 690 THB, shorts from 590 THB, and denim and chino pants from 1,190 THB. Additionally, customers can explore activewear, sleepwear, loungewear, tank tops, and underwear, with children's clothing available starting at just 190 THB. The accessories section offers a wide array of items like bags, hats, socks, and shoes to elevate any look.
Highlight collections feature Jute Bags starting at 59 THB, sandals from 290 THB, slip-ons from 290 THB, and sneakers from 990 THB. Affordable options for socks, hats, and umbrellas ensure a comprehensive lineup to meet every discerning customer's needs, all under one roof.
Adjacent to the Garment Zone is the Household Utensil and Furniture Zone, presenting a vast assortment of electrical appliances, furniture, and houseware items curated for home decoration, appealing to home enthusiasts. This zone gathers indispensable equipment for bedrooms, bathrooms, kitchens, and living rooms. The bedding collection offers a variety of options such as linen bedwear, bed sheets, dust mite-resistant pillows, down comforters, microfiber blankets, and versatile soft pillows. Noteworthy selections include the novel Cooling Series bed ware, which enhances the sleeping experience with its innovative refreshing and comfortable design. Additionally, the zone features a robust assembly of home organising tools with a simple yet functional design, ensuring effortless use and adaptable placement in every nook and corner of the home to enhance both aesthetics and organisation. Home organisational products are available starting at an affordable 100 THB. Customers can also explore an extensive range of home decor furniture, including shoe racks, storage bins, organisers, beds, tables, chairs, bean bag sofas, and more, catering to diverse tastes and needs.
Seamlessly transitioning, customers find themselves in the expansive Stationery and Office Supplies Zone, catering to students and urban dwellers alike. This zone offers everything from notebooks to pens and pencils, with a complete selection in every style, colour, and size. This zone aims to become a preferred destination for both local and international tourists. Particularly noteworthy is the dedicated MUJI to GO Zone, which rounds up travel essentials in various formats to meet every traveller’s exact needs. Adjacent to this is the Health & Beauty Zone, encompassing skincare, body care, and hair care products, alongside makeup tools, cosmetics, and a wide variety of aromatherapy items, all derived from natural extracts and free from chemicals. Customers can also enjoy a diverse culinary experience in the Food and Snack Zone, featuring popular delights such as Baumkuchen cakes, chocolate-coated strawberries, chocolate-covered almonds, Dorayaki pancakes, mini ramen, mineral water, sparkling water, and a wide range of delicious Japanese snacks, all reasonably priced at just 29 baht.
To mark the grand opening of MUJI Siam Discovery, MUJI is delighted to present a Limited-Edition Giveaway—MUJI Jute Bag with a special design for customers making purchases totalling 1,500 baht per receipt (while stocks last). Adding to the celebratory atmosphere, MUJI Exclusive Photobooth is available for customers making purchases totalling 800 baht per receipt, with free MUJI Sparkling Water for those who follow MUJI on social media from 21 June 2024 to 23 June 2024.
For more details, follow Facebook: MUJI Thailand, Instagram: MUJI_Thailand, and LINE: @MUJIThailand. @MUJI_THAILAND #MUJI #MUJIThailand #มูจิ #MUJISIAMDISCOVERY #SIAMDISCOVERY
